Heritage marketing

Heritage marketing is a form of marketing that uses a medium that leverages the heritage of nations, companies and sports clubs.^[1]^[2] The concept and objects of cultural heritage, among UNESCO's World Heritage Sites, are defined as anything from physical objects themselves to their associated.

Examples

Museums, such as BMW Museum
Heritage edition goods, including Coca-Cola^[3]
Anniversary goods such as foundation 100th anniversary jersey or throwback jersey

References

^ Misiura, Shashi (2006-08-11). Heritage Marketing. Routledge. ISBN 9781136399268. Retrieved 2018-12-20.
^ Bennett, Marion (1997). "Heritage marketing: The role of information technology". Journal of Vacation Marketing. 3 (3): 272–280. doi:10.1177/135676679700300308. S2CID 156083551.
^ "Heritage Marketing Introduction at South Korean Ministry of Economy and Finance Blog". Archived from the original on 2018-12-20. Retrieved 2018-12-21.

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[1] Misiura, Shashi (2006-08-11). Heritage Marketing. Routledge. ISBN 9781136399268. Retrieved 2018-12-20.

[2] Bennett, Marion (1997). "Heritage marketing: The role of information technology". Journal of Vacation Marketing. 3 (3): 272–280. doi:10.1177/135676679700300308. S2CID 156083551.

[3] "Heritage Marketing Introduction at South Korean Ministry of Economy and Finance Blog". Archived from the original on 2018-12-20. Retrieved 2018-12-21.

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