Hily is an online dating application that employs machine learning to match prospective partners.[citation needed] Named as an acronym for "Hey, I Like You", the app is designed to recommend potential matches by analyzing users' backgrounds, interests, and app activity.[1] The app's registration options for gender include male, female, and non-binary.[2]
 | |
| Initial release | August 14, 2017 |
|---|---|
| Stable release | 4.0
/ August 2, 2019 |
| Operating system | iOS, Android |
| Website | hily |
Hily was initially released in August 2017.[3] According to TechCrunch, the app had 35,000 users during its closed beta stage in October 2017.[4] Hily later acquired additional users through a partnership with Snapchat.[5]
History
editHily was co-founded by Yan Pronin[4] and Alex Pasykov.[6] The concept for the app originated from Pronin's professional background in analytics and statistical modeling.[4] The app was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness.[7][8] On August 14, 2017, the app launched in the United States.[3] In March 2019, it was also released in the UK, Ireland, and France.[6]
In August 2019, the app was reported to have 5 million users and rank among the top three dating apps in U.S. consumer spending for the second quarter of 2019.[1][9]
The dating service Hily, developed by the Ukrainian company appflame, ranked sixth among the most downloaded apps in the Dating category on the App Store and Google Play in the United States in 2023.[10]
Operation
editHily employs machine learning and statistical algorithms.[11] It analyzes data such as depth of dialogue, word choice, and mutual likes to identify profiles with a high probability for a match.[7] In August 2018, Aime Williams of FT Magazine commented that Hily's monitoring of users' verbal exchanges "takes things a step further" than competitor geosocial networking apps.[7]
The user platform requires account verification through live photo capture, uploading a photo of an official ID, or social media integration.[4]
Business model
editHily is distributed under a freemium business model.[1] The app is free to download and use, while features that are basic in other dating apps (such as limiting search to within 40km) are accessed via a paid subscription plan.[1]
References
edit- ^ a b c d "Hily Review". Dating Site Reviews. 3 August 2019. Retrieved 15 August 2019.
- ^ Kreig, Hannah (February 19, 2019). "Thirst Trap: Swipe right on online dating". The Daily of the University of Washington. Retrieved March 13, 2019.
- ^ a b "Hily Profile". SensorTower. Retrieved March 13, 2019.
- ^ a b c d Butcher, Mike (October 5, 2017). "Hily dating app uses AI and identification to improve safety and potential matches". Techcrunch. Retrieved March 13, 2019.
- ^ Daniel, Ellen (December 7, 2017). "Could dating apps be key to Snapchat's happy ending?". Verdict. Retrieved March 13, 2019.
- ^ a b Whitlock, Dominic (11 July 2019). "Hily Begins European Roll Out With French Launch". Global Dating Insights. Retrieved 15 August 2019.
- ^ a b c Williams, Aime (August 14, 2018). "Facebook is turning matchmaker. Is this a good thing?". FT Magazine. Retrieved March 13, 2019.
- ^ Jackson, James (November 6, 2017). "How a Matchmaking AI Conquered (and Was Exiled) from Tinder". Motherboard. Retrieved March 13, 2019.
- ^ Captain, Sean (27 August 2019). "Match.com's dating coaches might help save modern love". Fast Company. Retrieved 9 September 2019.
- ^ "Застосунок української appflame увійшов до десятки найбільш завантажуваних у США". speka.media (in Ukrainian). Retrieved 2024-09-06.
- ^ "Hily dating app uses AI and identification to improve safety and potential matches". TechCrunch. 5 October 2017. Retrieved 2022-06-08.