Wikipedia

Hyram Yarbro

Hyram Yarbro (born April 20, 1996) is an American skincare influencer known for his videos on YouTube and TikTok.[2] His videos consist primarily of product reviews, skincare advice, and reactions to celebrity skincare routine videos.[3] In 2021, he launched his skincare product line, Selfless by Hyram, in collaboration with Sephora.[4]

Hyram
Yarbro in 2022
Personal information
Born
Hyram Yarbro

(1996-04-20) April 20, 1996 (age 28)
Prescott, Arizona, U.S.
YouTube information
Channel
Years active2017-Probably When Albert Einstein was alive
GenreBeauty
Subscribers4.52 million[1]
Total views546.5 million[1]
TikTok information
Page
Followers5.8 million
Likes299.2 million
Last updated: November 11, 2024

Early life and education

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Hyram's hometown of Paulden, Arizona

Yarbo was born in Paulden, Arizona, and grew up on a cattle ranch.[5][6] He is one of five children and says his family was "strict" followers of Mormonism.[7] As a teenager, Yarbro was kicked out of his family's home when he came out as gay.[3][8] According to Yarbro, throughout his teens and early twenties, he suffered from depression and eating disorders. During this period, he engaged in self-harm and attempted suicide.[9]

In 2014, Yarbro moved from Arizona to Honolulu, Hawaii, to study at Brigham Young University–Hawaii.[5] He later dropped out for financial reasons.[9] According to Yarbro, while in college, he noticed premature aging of his skin and became passionate about skincare products.[10][8] He went on to work as a makeup artist at Saks Fifth Avenue.[5] Yarbro has described his motivation for starting his YouTube channel as the widespread practice of skin-care companies misinforming consumers about dermatology facts in order to artifically raise the prices of their products.[10][5][11]

Career

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Yarbro began his YouTube channel in 2017.[10][12] In 2019, his number of subscribers increased from 50,000 to 500,000 in under two weeks,[5] reaching one million before the end of the year.[6] He joined the video-sharing platform TikTok in 2020 and quickly amassed a large following during the COVID-19 lockdown, gaining nearly six million during his first six months on the platform.[13][14]

Between March and October 2020, Yarbro released videos about the L'Oréal sub-brand CeraVe that were credited with contributing to the increased popularity and sales of the brand.[15][16][17] During this period, his videos contributed $3.2 million in media impact value for the brand[15] and reportedly led to an 89% increase in its global sales in 2020.[16] This led to Yarbro receiving a paid partnership from L'Oréal to create branded content on TikTok and YouTube.[18]

In October 2020, Yarbro signed with United Talent Agency.[19][20] That December, he announced his first product collaboration, the Hyram x Kinship Sea the Good collection. A portion of the collection's profits were donated to Lonely Whale, a charity devoted to removing plastic from oceans.[21] In 2022, he started a podcast called Justaposition, a play on the word juxtaposition,[6] which is centers around exploring his and other influencers' mental health journeys.[9] That year, he also began posting on Flip, a shopping-focused social media app with a similar interface to TikTok; although according to Glossy, he had only a small following on the app as of August 2022.[22]

Selfless by Hyram

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In June 2021, Yarbro launched his line of skincare products called Selfless by Hyram, consisting of five products priced between $20 and $30. The line was created in collaboration with Colette Laxton and Mark Curry, co-founders of skin care brand The Inkey List, and was released exclusively in Sephora stores across 29 countries and online on June 24.[18][23] Yarbro partnered with non-profits Rainforest Trust, Youth, and Thirst for the release of the line.[24] The line was launched in the UK in March 2022.[25]

Content

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Yarbro is among a wave of social media influencers on platforms such as TikTok referred to as "skinfluencers" for their focus on skincare products.[3][18][26] He has also been described as "at the forefront of the men's skincare movement" by GQ Australia.[27] His content consists of reviews and recommendations of beauty products, skin care tutorials, and reaction videos in which he responds to skincare routine of his fans and online influencers.[13][19][20] On TikTok, Yarbro uses the duet feature to create such reaction videos.[26] According to lifestyle magazine Elle, he also uses the feature to debunk skin care myths propagated by other users.[28] He is known for recommending products which are at a lower price points,[19][29][30] generally at a price under $50[5] and often under $10.[11]

According to The Washington Post, Yarbro's brand focuses on promoting "clean beauty" which consist of products with safe, organic ingredients.[31] According to The Independent, he disapproves of products containing fragrances and essential oils while praising brands that utilize sustainable practices to manufacture their products.[11] Yarbro states in his content that he is not a licensed dermatologist or aesthetician, instead calling himself a "skin care specialist",[12] and has also stated that his content should not be taken as medical advice but as "shopping with a best friend".[26]

Yarbro makes money from his content via affiliate links, YouTube ads, and brand sponsorships.[5][13][31] He has stated that he refuses 90 to 95% of brand deals offered to him based on product ingredients, price, and a desire to retain the trust of his audience.[5]

Criticism

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Yarbro has been criticized for promoting a trend called "slugging" in which Vaseline is applied thickly to the face and left overnight, a practice dermatologists say can worsen acne.[32] Nylon included excessive slugging in their list of the 10 worst beauty trends on TikTok of 2021, naming Yarbro as one of the influencers who promoted the trend.[33]

Awards and nominations

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Year Ceremony Category Result Ref.
2020 10th Streamy Awards Beauty Nominated [34]
2021 11th Streamy Awards Nominated [35]

References

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  1. ^ a b "About Hyram". YouTube.
  2. ^ "Hyram Yarbro". Rainforest Trust. Retrieved November 22, 2024.
  3. ^ a b c Fetto, Funmi (June 6, 2021). "Hyram Yarbro, Gen Z's skincare saviour: 'YouTube gave me a reason to live'". The Guardian. Retrieved April 18, 2022.
  4. ^ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his own skincare line | CNN Business". CNN. Retrieved November 6, 2024.
  5. ^ a b c d e f g h Simonetti, Isabella (February 5, 2022). "Hyram and the Everyday People's Skincare Revolution". Observer. Retrieved April 18, 2022.
  6. ^ a b c Segal, Lindy (July 27, 2022). "How Hyram Yarbro Became TikTok's Biggest Skin Care Star". Harper's Bazaar. Retrieved August 10, 2022.
  7. ^ Dazed (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved October 21, 2024.
  8. ^ a b Vischer, Annie (April 8, 2022). "Everything You Need To Know About Hyram Yarbro And His Skincare Line". Grazia. Retrieved April 18, 2022.
  9. ^ a b c Attwood, Naomi (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved August 10, 2022.
  10. ^ a b c Weinstock, Tish (June 22, 2021). "How TikTok's Hyram Yarbro Found Self-Acceptance Through Skin Care". Vogue. Retrieved April 18, 2022.
  11. ^ a b c Connor, Liz (May 31, 2021). "Who is Hyram Yarbro? Everything you need to know about TikTok's biggest skinfluencer". The Independent. Retrieved April 18, 2022.
  12. ^ a b Krause, Amanda (November 24, 2020). "YouTube made influencers like Jeffree Star millionaires, but TikTok is making room for drama-free beauty stars". Insider. Retrieved April 19, 2022.
  13. ^ a b c Strugatz, Rachel (September 8, 2020). "The Content Creator Who Can Make or Break a Skin Care Brand". The New York Times. ISSN 0362-4331. Retrieved April 18, 2022.
  14. ^ Fisher, Alice (October 25, 2020). "How TikTok is proving beauty is more than skin deep". The Guardian. Retrieved April 18, 2022.
  15. ^ a b Weil, Jennifer; Repaci, Fabiana (December 7, 2020). "The Story Behind CeraVe's Success". WWD. Retrieved May 10, 2022.
  16. ^ a b Ozuem, Wilson; Willis, Michelle (2022). "Influencer Marketing". Digital Marketing Strategies for Value Co-creation. Cham: Palgrave Macmillan. pp. 209–242. doi:10.1007/978-3-030-94444-5_10. ISBN 978-3-030-94444-5.
  17. ^ Sundaravelu, Anugraha (August 3, 2020). "TikTok is making this budget skincare brand sell out everywhere". i-D. Retrieved May 10, 2022.
  18. ^ a b c Strugatz, Rachel (June 3, 2021). "How Hyram Yarbro Turned His TikTok Fame Into a Skin-Care Line". Allure. Retrieved April 18, 2022.
  19. ^ a b c Collins, Allison (October 29, 2020). "Skin-care Content Creator Hyram Yarbro Signs With UTA". WWD. Retrieved April 18, 2022.
  20. ^ a b Weiss, Geoff (October 28, 2020). "YouTube's De Facto Skin Care Guru, Hyram Yarbro, Signs With UTA (Exclusive)". Tubefilter. Retrieved April 18, 2022.
  21. ^ Rearick, Lauren (December 1, 2020). "TikTok's Hyram Debuted First Product Collaboration With Skincare Brand Kinship". Nylon. Retrieved April 18, 2022.
  22. ^ Flora, Liz (August 4, 2022). "From Addison Rae to Hyram, TikTok stars head to short video app Flip". Glossy. Retrieved August 11, 2022.
  23. ^ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his skincare line". CNN. Retrieved April 18, 2022.
  24. ^ Frey, Kaitlyn (June 24, 2021). "Beauty Guru Hyram Yarbro's Debut Skincare Line Gives Back in a Big Way". People. Retrieved April 18, 2022.
  25. ^ Mamona, Sheilla (March 7, 2022). "Hyram answers some of the internet's biggest skincare questions". Glamour UK. Retrieved April 18, 2022.
  26. ^ a b c Flora, Liz (July 20, 2020). "TikTok's skinfluencers emerge as Gen Z's go-to source". Glossy. Retrieved April 19, 2022.
  27. ^ Xidias, Angelica (August 24, 2021). "6 of your most-asked skincare questions, answered". GQ Australia. Retrieved April 19, 2022.
  28. ^ Penrose, Nerisha (November 10, 2021). "TikTok Beauty University: The Who's Who of Makeup, Skincare, and Hair". ELLE. Retrieved April 19, 2022.
  29. ^ Whitbread, Louise (June 24, 2021). "Are Hyram's new sustainable skincare products as good as his TikToks?". The Independent. Retrieved April 18, 2022.
  30. ^ Frey, Kaitlyn (December 22, 2020). "How the Internet's Most Popular Skincare Expert Hyram Yarbro Is Shaking Up the Beauty Industry". People. Retrieved April 19, 2022.
  31. ^ a b Ferguson, Amber; Decaille, Nia (June 18, 2020). "The creative ways beauty pros are facing the pandemic". The Washington Post. Retrieved April 19, 2022.
  32. ^ Schiffer, Jessica (June 15, 2021). "You May Not Want to Get Your Beauty Tips From TikTok". The New York Times. ISSN 0362-4331. Retrieved April 19, 2022.
  33. ^ Pitcher, Laura (December 9, 2021). "10 TikTok Beauty Trends We Should Definitely Leave In 2021". Nylon. Retrieved April 19, 2022.
  34. ^ Ramos, Dino-Ray (October 21, 2020). "YouTube Streamy Awards Nominations Unveiled With David Dobrik, Emma Chamberlain And James Charles Leading The Pack". Deadline. Retrieved April 23, 2022.
  35. ^ Complex, Valerie (October 20, 2021). "Streamy Awards Nominations Announced; Names Include MrBeast, Lil Nas X, Ryan Reynolds". Deadline. Retrieved April 23, 2022.
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