I Just Want To Be Cool, written by the group as IJustWantToBeCool (sometimes abbreviated to IJWTBC), is a Swedish comedy trio consisting of brothers Victor Beer (born February 5, 1992) and Emil Ejdemo Beer (born October 28, 1994), along with their cousin Joel Adolphson (born March 26, 1992). Since 2011, the trio has gained popularity by publishing comedic videos (sketches) on YouTube[1][2] and has consistently been listed as one of the most influential social media personalities in Sweden,[3][4] reaching a peak in 2022.[5]
| IJustWantToBeCool | |
|---|---|
.jpg) I Just Want To Be Cool signing their book Skurkarnas skurk at the Gothenburg Book Fair in 2023. (From left: Joel Adolphson, Emil Beer, Victor Beer) | |
| Medium | YouTube, TV, podcast |
| Nationality |  Stockholm, Sweden |
| Genres | Sketch comedy |
| Members | Victor Beer Emil Ejdemo Beer Joel Adolphson |
| Website | https://www.youtube.com/@IJustWantToBeCool |
Background
editI Just Want To Be Cool was formed by brothers Victor Beer (born February 5, 1992) and Emil Beer (born October 28, 1994) along with their cousin Joel Adolphson (born March 26, 1992).[6] The members grew up in Lindholmen in Vallentuna and were making their own films as a hobby even as children. However, it was not until the end of 2011 that they started uploading their clips to YouTube. An article in Sydsvenskan from July 2013 stated that all three were studying at that time: Victor Beer at KTH Royal Institute of Technology, Emil Beer at a media high school, and Joel Adolphson digital film effects at Campus i12 in Eksjö.[2] In a video clip published on September 15, 2014, the trio provided some updates, including explaining that Joel Adolphson had moved back to Stockholm and that all three had completed their studies.[7]
Career
editI Just Want To Be Cool has had four of their own web series on Sveriges Television, including Semi (2013), How to Make Your Mom Cry (2014–2015), A Completely Ordinary Day (2019), and School (2019).[8][9] They also had a TV series on TV4 called Small Town (2017).[10][11]
Since 2019, the group has produced several audiobook series on Storytel.[12][13][14]
In 2020, the group launched a podcast called "What Would You Do?". The name was later shortened to "What? with IJustWantToBeCool" to keep it concise and include the brand name in the title. In the podcast, they ask and answer each other's questions about what they would do in various situations. At the beginning of 2023, the podcast moved to Spotify.
In 2022, the group released the first book in a trilogy titled Skurkarnas skurk.[15] The third and final part was released in 2024.[16]
On July 8, 2024, their main YouTube channel reached one million subscribers.[17]
References
edit- ^ "Our series on SVT is better than what we did before" Archived 2013-11-23 at the Wayback Machine, interview in Gomorron Sverige, SVT, published October 28, 2013, 10:03.
- ^ a b Short clips with character Archived 2015-11-30 at the Wayback Machine, Anders Mildner, Sydsvenskan, published July 27, 2013, 06:30.
- ^ "Simonsson among the most influential on social media - he takes responsibility". Sveriges Radio (in Swedish). 2018-10-02. Retrieved 2022-11-02.
- ^ "Ricki Petrini". www.resume.se (in Swedish). Retrieved 2022-11-02.
- ^ "SD second largest on social media". DN.SE (in Swedish). 2022-10-04. Retrieved 2022-11-02.
- ^ Wetterborg, Caroline (2013-02-08). "The clips on YouTube became their side job"[dead link]. Metrojobb.se. Retrieved October 11, 2015.
- ^ "Mailbox Ep0 | No mail". YouTube. Retrieved October 5, 2014.
- ^ Cederling, Peter (March 4, 2016). "The comedy group I just want to be cool gets their own series". SVT. Retrieved July 25, 2017.
- ^ "How to Make Your Mom Cry". SVT. Retrieved July 25, 2017.
- ^ "Small Town - tv4.se" (in Swedish). Retrieved October 1, 2017.
{{cite journal}}: Cite journal requires|journal=(help) - ^ "Premiere for Small Town". TV4Group (in Swedish). Retrieved October 1, 2017.
- ^ "IJustWantToBeCool interprets classics in their own Storytel series". Mynewsdesk (in Swedish). October 24, 2019. Retrieved January 20, 2024.
- ^ Anna von Friesen (March 17, 2020). "Storytel subscribers wrote more than 100,000 reviews in three months". Boktugg.se (in Swedish). Retrieved January 20, 2024.
- ^ "They wrote the most listened-to books of the summer". Borås Tidning/TT (in Swedish). August 15, 2023. Retrieved January 20, 2024.
- ^ Josefin Auer (June 9, 2022). "Funny meeting with the super-trio!". Kamratposten.
- ^ Hjältus tårar (in Swedish). March 19, 2024. ISBN 978-91-29-73944-2. Retrieved July 9, 2024.
- ^ "Milestone". I Just Want To Be Cool - YouTube. Retrieved July 8, 2024.