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I Like It Like That (Pete Rodriguez song)

(Redirected from I Like It Like That (Tito Nieves song))

"I Like It Like That" is a song written by Tony Pabon and Manny Rodriguez. It was initially a hit for boogaloo musician Pete Rodriguez in 1967, and was one of the most influential boogaloo songs of the era.[1][2] Rodriguez released an album in 1967 with the same title.

"I Like It Like That"
Side A of US single of Pete Rodriguez recording
Single by Pete Rodriguez
from the album I Like It Like That (A Mi Me Gusta Asi)
Released1967
Recorded1967
Genre
Length4:26
LabelAlegre
Songwriter(s)
Producer(s)Pancho Cristal
Audio
"I Like It Like That" on YouTube

Background

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Tony Pabon and Manny Rodriguez originally wrote "I Like It Like That" in 1967. Tony Pabon sang the vocals for the song, while the instrumentals were performed by Pete Rodriguez Orchestra. The recording was engineered by Fred Weinberg at National Recording Studios in New York City and produced by Roulette Records producer Morrie Pelsman, also known as Pancho Cristal, for Roulette Records. Part of the recording used many of the musician's kids chanting "Ahh Bibi!" which seemed to add to the excitement of the song. At the request of Pancho Cristal, Weinberg delivered a copy to Roulette Records' owner, Morris Levy. According to Weinberg, "Levy wanted the kids that were singing on the song removed as they sounded out of tune", however, by that time a copy of the song was also delivered to a disk jockey named Symphony Sid at WEVD. Symphony Sid's show had a huge diverse audience. The record had hit the airwaves at WEVD and requests by listeners poured in. At the suggestion of Weinberg, Morris Levy left the kids singing in the recording.

The Blackout All-Stars version

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"I Like It"
 
Artwork for the 1996 US CD single re-release
Single by The Blackout All-Stars
from the album I Like It Like That, Volume I
ReleasedOctober 1994
Recorded1994
Genre
Length3:49 (album version)
LabelColumbia
Songwriter(s)
  • Tony Pabon
  • Manny Rodriguez
Producer(s)Sergio George
Music video
"I Like It (Like That)" on YouTube

The song was covered by Latin supergroup The Blackout All-Stars, under the title "I Like It", from volume 1 of the soundtrack to the 1994 film I Like It Like That.

The song was the group's only recording, as well as their only release to chart, peaking at #25 on the Billboard Hot 100 chart in the United States.[3]

It was also used in the French movie Les Dalton when the Dalton brothers travel to Mexico to face a super machine gun to (El Tarlo) for removing the magic hat.

Background

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The Blackout All-Stars was a one-off musical supergroup, consisting of various Latin music artists: Ray Barretto, Sheila E., Tito Puente, Tito Nieves, Paquito D'Rivera, Dave Valentin and Grover Washington Jr. The group was originally formed in 1994 to record the song "I Like It", the title song for the film I Like It Like That. Lead vocals were done by Nieves, while the rest of the group provided instrumentals or background vocals to the song. The song was later placed in volume 1 of the soundtrack to the film, and released as a single to promote the soundtrack. 12" and CD maxi singles were released, but the song failed to gain any popularity.

Resurgence in popularity

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In 1996, roughly three years after the song's original release, Burger King used the song in a commercial promoting their "Have it your way" slogan. Following its inclusion in these commercials, a remixed version of the song started to pick up radio airplay.[4] The song then started to climb the U.S. Billboard charts, peaking at #25 on the Billboard Hot 100 chart. The song's accompanying music video started to gain rotation on music video networks such as MTV and VH1. CD singles were also released. In 1997, Tito Nieves, the lead singer of the song, re-recorded the song on his album, I Like It Like That.

Aftermath of the group

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The Blackout All-Stars remained one-off, despite the song's renewed popularity. Grover Washington Jr. died on December 17, 1999, of a heart attack. Tito Puente died of heart failure on May 31, 2000, as did Ray Barretto on February 17, 2006. Dave Valentin died in 2017.

Critical reception

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Jeremy Helligar of Entertainment Weekly gave the song a B, saying it was a "swinging number" and that "only a hopeless couch potato could possibly not like it."[5]

Formats and track listings

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Charts

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Chart (1996–1997)[6] Peak
position
US Billboard Hot 100 25
US Hot Dance Club Play (Billboard) 19
US Hot Dance Music/Maxi-Singles Sales (Billboard) 45
US Mainstream Top 40 (Billboard) 25
US Rhythmic (Billboard) 15

Year-end charts

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Chart (1997) Position
US Billboard Hot 100[7] 97

Sampling

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Use in pop culture

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References

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  1. ^ Album Review, Allmusic
  2. ^ Juan Flores, liner notes, I Like It Like That (A Mi Me Gusta Asi). CD Reissue, Fania Records, 2006.
  3. ^ Whitburn, Joel (2004). The Billboard Book of Top 40 Hits (Eighth ed.). Billboard Books. ISBN 0-8230-7499-4.
  4. ^ "The Blackout Allstars - I Like It". Discogs. 1996.
  5. ^ "I Like It". Entertainment Weekly. Archived from the original on December 3, 2008.
  6. ^ Allmusic ((( The Blackout Allstars > Charts & Awards > Billboard Singles )))
  7. ^ "Billboard Top 100 - 1997". Archived from the original on 2009-06-11. Retrieved 2010-08-28.
  8. ^ "Cardi B's 'I Like It' Spurs 2,520% Streaming Gain For Pete Rodriguez's Original 'I Like It Like That'". Billboard. Retrieved 2021-04-01.
  9. ^ "Odeon Yellow Sparkle Identification 480P - YouTube". YouTube.
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