Iffat Rahim, also known as Iffat Omar (in Punjabi and Urdu: عفت رحیم), née Rahim, is a Pakistani actress and model who achieved success in the late 1980s and 1990s.[2][3]

Iffat Rahim
Born
Iffat Rahim

(1975-08-08) 8 August 1975 (age 49)[1]
EducationMaster in Fine Arts[2]
Alma materPunjab University
Occupations
  • Actress
  • Model
  • Host
  • Writer
  • Novelist
  • Painter
  • Activist
[citation needed]
Years active1988 - present
SpouseOmar (husband)
ChildrenNoor-e-Jehan (daughter)

Iffat has two Lux Style Award for Best TV Actress nominations. In 2023 she was awarded PTV Icon award by the Prime Minister of Pakistan Shehbaz Sharif for her contributions to media industry.

Early life

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Iffat completed her early education from Escena Foundation in Gulberg then she went to Government College Girls at Lahore got a degree of Bachelors. Later she went to Punjab University at Lahore and she did masters in Fine Arts.[1]

Career

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Iffat was noticed by journalist Khalida Yousaf when she saw her picture and she encouraged her towards acting and modeling.[1] She started working as a model in her early teens and she made her debut as an actress in drama Nangay Paon later she worked in multiple PTV dramas. She is known for her role as Aapa Ji (Rukhsana) in the Pakistani drama series Mohabbat Aag Si which created acclaim and recognition including Award for Best Actor Female Jury.[4]

She won an award for best fashion magazine host at the Indus TV's first award show in 2004.[5][6][7] She has also participated in Mehman Nawaz Reality Cooking show on See TV and made up to the semi-final. In 2019, she produced and hosted the web series, Say It All with Iffat Omer.[8][9][10][11][12][13]

Media Image

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Iffat often stays in limelight. She is very vocal about protection of women rights and has a liberal approach. She consistently voices her opinion through her X (twitter) account. She has many times criticized the former Prime Minister of Pakistan Imran Khan for his misogynistic remarks.

She has a YouTube channel "Say It All With Iffat Omar" where she interviews celebrities. Her interviews are well received by the audience.

Personal life

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Iffat married Omar, a CSS Officer, producer, and director. She has one daughter name Noor-e-Jehan.[1]

Filmography

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Television series

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Year Title Role Notes
1993 Nangay Paon Nida PTV
1995 Uraan Sara PTV
Moaf Keejiay Ga Herself STN
Kahani Ghar - To To Tahira PTV
1997 Family Front Seema PTV
1998 Kanch Kay Par Raheela PTV
Butterflies
Aap Jaisa Koi
Dil Ki Lagi
1998 Ghulam Gardish Rubab PTV
1998 Naqaab Naila PTV
1998 Kaanch Ke Par Raheela PTV
1999 Barzakh Rashida STN
2000 Mera Ishq Bhi Tu Dilaram PTV
2002 Mohabatien Samina PTV
2005 Bano Ko Pehchano Bano Geo TV
2006 Sitam Maheen PTV
2007 Adhi Muhabbat Samia PTV
2008 Oops Tabinda ARY Digital
2010 Talluq Saba Geo Entertainment
Thori Si Wafa Chahiye Rania [14]
Chemistry Maryam [14]
2011 Dil Behkay Ga Sanobar PTV
2012 Aik Thi Paaro Zara TV One
2013 Mera Ishq Bhi Tu Dil Ara PTV
2014 Pehchaan Kukoo
Adhura Milan Noor-ul-Ain
2015 Dooriyan Sana
Mohabbat Aag Si Rukhsana Hum Award for Best Actress
Iltija Hai Meri Samiya
2016 Mannat Mehrunnisa
2016 Mazaaq Raat Herself
2016 Kitni Girhain Baaki Hain: Part 2 Abida / Iffat / Mehru Episode 19, 21, 29
2016 Thori Si Bewafai Rania
2017 Mujhay Jeenay Do Saeeda
2017 Larka Karachi Ka Kudi Lahore Di Natasha
2017 Imam Zamin Ayesha
2017 Aangan Laila Asim
2017 Kabhi Socha Na Tha Nosheen
2018 Noor ul Ain Ghazala
2018 Haiwan Kulsoom
2020 Mazaaq Raat Herself
2020 Mehar Posh Shakeela
2021 Makafat Season 3 Najma
2021 Berukhi Nazia
2021 Aye Musht-e-Khaak Shakeela
2021 Dour Kulsoom
2022 Mazaaq Raat Herself
2024 Inspector Sabiha Khadija Express Entertainment
2024 Faraar Green Entertainment

Telefilm

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Year Title Role Notes
1999 Dhund Seema
2017 Pyaar Ki Love Story Parveen
2019 Gul-e-Rana Ki Bhawajain Arifa

Film

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Year Title Role Notes
2013 Anjuman Zarine Wajahat [15]
2019 Laal Behram's mother [16]
2020 Kalasha- A Journey of Hope Mona [17]
2022 London Nahi Jaunga Zohra Nawaz [18]
2023 Meet Aur Harmeet Iffat
2024 Taxali Gate Iffat Umar [19]

Host

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Year Title Role Notes
2019 Say It All with Iffat Omer Herself [20]

Awards and nominations

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Year Ceremony Category Project Result Ref.
2004 1st Indus Awards Best Host Best Fashion Magazine Host Won [5]
2006 5th Lux Style Awards Best Television Actress (Satellite) Bano Ko Pehchano Nominated [21]
2013 Tarang Housefull Awards Best Supporting Actress Anjuman Nominated [22]
2015 4th Hum Awards Best Actress Mohabbat Aag Si Won [23]
Best Actress Popular Nominated [24]
2016 15th Lux Style Awards Best Television Actress Nominated [25]
2019 ARY Digital- Social Media Drama Awards 2018 Best Supporting Actress Haiwan Nominated [26]
2023 PTV Icon Awards National Icon Award Contribution to Media Industry Won [27]

References

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  1. ^ a b c d "Model Iffat Rahim Interview". Youth Magazine.
  2. ^ a b "Pakistani society sees models as escorts: Iffat Rahim". 29 December 2016.
  3. ^ "Iffat Umar's Interview with Meera Ji sparks outrage on social media".
  4. ^ "Models in Transition". Archived from the original on 25 July 2009. Retrieved 17 August 2009.
  5. ^ a b "An awards night at the Indus".
  6. ^ "Iffat Rahim Omar". 26 March 2013.
  7. ^ "What about nepotism in your own backyard, asks Iffat Omar". 25 June 2020.
  8. ^ "Shah Rukh Khan gives shout out to Iffat Omar for upcoming show". 6 August 2019.
  9. ^ "Iffat Omar takes a clever jab at those opposing Aurat March". 4 March 2020.
  10. ^ "LEADING LADIES: IFFAT OMAR & EMAN SULEMAN". January 2020.
  11. ^ "What about nepotism in our industry, asks Iffat Omar". 25 June 2020.
  12. ^ "I Iffat Omar Calls Out the Nepotism in Pakistan's Entertainment Industry". 25 June 2020.
  13. ^ "Iffat Omar boycotts 'London Nahi Jaunga' film". 14 February 2008.
  14. ^ a b "Prime time: Volatile reaction, dangerous consequences". Dawn. 31 October 2010.
  15. ^ "Anjuman Telefilm on Geo TV, Watch Tarang Housefull Online". Pakium.com. 20 September 2013.
  16. ^ "Geo TV to telecast 'Laal' on March 23". The News International. 28 March 2019.
  17. ^ "Kalasha will feature Aijaz Aslam and Angeline Malik". The News International. 17 December 2023.
  18. ^ "SPOTLIGHT: ON THE SETS OF LONDON NAHIN JAUNGA". Dawn Newspaper. 23 October 2023.
  19. ^ "'Taxali Gate' trailer unveils gritty, impactful take on justice and consent". The Express Tribune. 22 January 2024.
  20. ^ Javed, Faizan (6 August 2019). "Shahrukh Khan wishes Iffat luck". The Nation. Retrieved 9 November 2022.
  21. ^ "https://tribune.com.pk/story/239961/lux-style-awards-a-trip-down-memory-lane/"
  22. ^ "Geo Films 'Tarang House Full Show' enthrals audience". Pakistan Press Foundation. 25 June 2015.
  23. ^ "7 Reasons Why We Love To Love Iffat Omar!". Diva Magazine. 16 October 2023.
  24. ^ "Hum Awards 2016 Complete Nominations List". Maheen Nusrat. Brandsynario. 6 April 2016. Retrieved 6 April 2016.
  25. ^ "http://www.trendinginsocial.com/nominations-15th-lux-style-awards-2016-unveiled/"
  26. ^ "ARY Social Media Awards 2018 – List of Nominations". ARY Digital.
  27. ^ "Icon Awards 2023: All You Need to Know About the Government's Initiative". Galaxy Lollywood. 9 October 2023. Archived from the original on 29 November 2023. Retrieved 13 October 2023.
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