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InMoment is an American multinational software company headquartered in Salt Lake City, Utah. The company was originally founded as Mindshare Technologies by John Sperry, and Kurt Williams, and Richard D. Hanks in 2002. The current chair and chief executive officer (CEO) is John Lewis. The company provides businesses with insights on customers and employees from information such as comments, surveys, and review data and provides cloud-based software to collect and analyze data from voice, text, and video.
 | |
| Industry | Customer experience Experience management |
|---|---|
| Predecessor | Mindshare Technologies |
| Founded | 2002 |
| Founders |
|
| Headquarters | , United States |
Area served | Worldwide |
Key people | John Lewis (Chairman and chief executive officer) |
| Brands |
|
| Website | https://inmoment.com/ |
History
editMindshare Technologies
editJohn Sperry, and Kurt Williams, and Richard D. Hanks co-founded Mindshare Technologies with an initial investment of $40,000 in 2002.[1][2] The company provided customer insights and surveys for Quick-Serve Restaurant (QSR) Chains.[3] By 2011, the company had 85 employees and $18 million in annual revenue.[3] In 2013, the company acquired Empathica, a social customer experience and social media technology company, doubling the size of the company. After the acquisition, Mindshare Technologies was renamed InMoment.[4]
InMoment
editIn 2017, Andrew Joiner was appointed CEO.[5] Founding CEO John Sperry remained chief scientist and chairman of InMoment's board of directors. In 2018, the company acquired BrandXP, a customer experience consulting firm, expanding offices into New Zealand and Australia.[5]
In 2020, MaritzCX merged with InMoment, retaining the InMoment brand. The deal was backed by private equity firm Madison Dearborn Partners.[6][7]
In 2021, the company acquired Wootric, an AI-powered platform to measure and boost customer satisfaction.[8] In the same year, InMoment acquired Lexalytics, a language processing and analytics company.[9] In 2022, InMoment acquired ReviewTrackers, a customer review and reputation management software company.[10][11] In the same year, InMoment's platform became WCAG 2.0 Compliant.[12]
Product
editThe InMoment Experience Improvement (XI) Platform is a cloud-based software that collects structured and unstructured data. The platform uses artificial intelligence and text analytic software to process data into insights for improving customer experience, product experience, and employee retention.[5][13]
See also
editReferences
edit- ^ Harvey, Tom (September 19, 2013). "Survey says: Mindshare buys firm from Canada". The Salt Lake Tribune. Retrieved 2023-03-21.
- ^ "Daily Research News Online no. 17485 – Marriott Veteran to Chair Mindshare Technologies". www.mrweb.com. Retrieved 2023-02-24.
- ^ a b Dishman, Lydia (October 3, 2011). "Mindshare Technologies CEO John Sperry Addresses Your Complaints". Fast Company.
- ^ "After Successfully Rebranding Omniture and Vivint, Kristi Knight Hopes to Do the Same For InMoment". Silicon Slopes Newsroom. 2016-07-01. Retrieved 2023-02-24.
- ^ a b c "US software company InMoment acquires local consulting firm brandXP". Australian Financial Review. 2018-05-21. Retrieved 2023-02-24.
- ^ "Madison Dearborn Partners Acquires InMoment | Mergr M&A Deal Summary". mergr.com. Retrieved 2023-02-24.
- ^ "InMoment acquires MaritzCX, sets up Battle Royale in EFM industry | CustomerThink". customerthink.com. Retrieved 2023-02-24.
- ^ "InMoment Acquires Digital Feedback Solutions Provider Wootric". www.destinationcrm.com. Retrieved 2023-05-18.
- ^ "InMoment completes acquisition of Lexalytics". Utah Business. 2021-09-09. Retrieved 2023-02-24.
- ^ Bach, Natasha (2022-07-06). "InMoment acquires ReviewTrackers". www.prweek.com. Retrieved 2023-02-24.
- ^ Radlovački, Sandra (2022-06-17). "InMoment Acquires ReviewTrackers". CX Today. Retrieved 2023-02-24.
- ^ "InMoment Updates XI Platform". www.destinationcrm.com. June 28, 2022. Retrieved 2023-02-24.
- ^ "Market Share: Customer Experience and Relationship Management, Worldwide, 2020". Gartner. 2021-04-29. Retrieved 2023-02-27.