Investigation Discovery (abbreviated as ID) is an Indian multinational pay television network dedicated to true-crime documentaries owned by Warner Bros. Discovery broadcasting in English and Hindi. The channel was launched on 1 June 2014 then again relaunched in January 2020. The channel airs programming from its American counterpart and Scripps.[1][2]
 | |
| Country | India |
|---|---|
| Broadcast area | Indian Subcontinent |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | English Hindi |
| Picture format | 1080i HDTV (downscaled to 576i for the SD feed) |
| Ownership | |
| Owner | Warner Bros. Discovery India |
| Sister channels | See List of channels owned by Warner Bros. Discovery in India |
| History | |
| Launched | 2014 (ID) 12 February 2018 (Discovery Jeet) 13 January 2020 (second incarnation of ID) |
| Replaced | Jeet Prime |
| Closed | February 12, 2018 (original) |
| Former names | Discovery Jeet (2018-19) Jeet Prime (2019-20) |
| Availability - Available on all major Indian DTH & Cables. | |
| Terrestrial | |
| DVB-T2 (India) | Check local frequencies |
| Streaming media | |
| Discovery+ (India) | SD & HD |
| Jio TV (India) | SD & HD |
| Amazon Prime Video (India) | SD & HD |
The channel was rebranded as Discovery Jeet in 2018, and later was rebranded as Jeet Prime.[3] Due to poor ratings, the channel switched back as Investigation Discovery in 2020.
History
edit
Investigation Discovery was launched in 2014 by Discovery Communications India as a Hindi-language entertainment channel.[4] Later, on 1 February 2018, the channel rebranded as Discovery Jeet with English, Tamil, Telugu audio feeds.[3]
The company also shifted their headquarters from Delhi to Mumbai which is more suited for building a national general entertainment channel.[5] It aims to create 1000 hours of original content a year.[6] The shows will also be available digitally via Netflix.[3] The channel had a reach of 140 million on the day of launch.[7]
Discovery announced plans to revamp the channel with dubbed content from Scripps after low ratings.[2]
However, things did not work out as planned and on 13 January 2020, the channel was rebranded again to Investigation Discovery.
See also
editReferences
edit- ^ Jha, Lata (9 January 2020). "Discovery expands Vijay Rajput's role to head of DSPORT channel". Livemint.
- ^ a b "Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers". www.afaqs.com. Archived from the original on 9 May 2018. Retrieved 8 May 2018.
- ^ a b c "Not relying on movies to garner Jeet's viewership: Karan Bajaj". Indian Television Dot Com. 6 February 2018. Retrieved 14 February 2018.
- ^ "Investigation Discovery launched in India". Business Standard. 5 August 2014. Retrieved 12 July 2022.
- ^ Bansal, Shuchi (22 December 2017). "Karan Bajaj: A winning discovery". Livemint. Retrieved 14 February 2018.
- ^ "Jeet had a reach of 140 million on launch day, claims Discovery". www.televisionpost.com. Archived from the original on 15 February 2018. Retrieved 14 February 2018.
- ^ "Watch Discovery Jeet on Jio TV and Airtel TV". www.indianable.com. Retrieved 15 February 2018.