Iryna Zolotarevych is a Ukrainian communications expert and social activist.

Iryna Zolotarevych
Occupation(s)Communications expert, social activist, author
Organization(s)PR&GR Services Director at AGAMA communications, Co-founder of World Communication Forum Davos Association

Biography

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In 2014, Zolotarevych co-founded the WCFDavos [definition needed] in Kyiv, and she remains a member of the WCFA [expand initialism] Executive Board.[1][2][3][4][5] From 2011 to 2015, she was the Director of Pleon Talan Communications Agency[definition needed],[6] where she and her team won the Effie Ukraine award for their work on the communication digital project, Babyn Yar [further explanation needed], at IPRA Golden World Awards.[7][8]

In 2015, she launched a new agency in AGAMA Communications' portfolio called GROU, which specializes in public affairs, GR[expand abbreviation] and reputation management.[9] As a UAPR Board member, Zolotarevych has chaired the Organizing Committee of Pravda Awards PR[expand abbreviation] contest and has supervised the UAPR for Students program.[10]

Zolotarevych has authored and co-authored over 100 communications lectures and trainings and lectured at the Institute of International Relations.[11]

In 2007, Iryna Zolotarevych helped to create an international project aimed at improving financial literacy among children, known as Detki-Monetki.[12] Additionally, Zolotarevych has published four co-authored books on entrepreneurship, a school textbook on financial literacy, as well as games and advice.

Zolotarevych was repeatedly invited to discuss state strategy for information society development and IT support in Ukraine.[13][14] Zolotarevych has received the Ukrainian award for PR Leaders (Coryphei), and became the advisor for Communications to the Prime Minister of Ukraine in 2016.

Publications

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  • Person in the Center of Attention: Column by I. Zolotarevych in the Forbes Ukraine.[15]
  • The Right Words—Lessons of WCFDavos Kyiv 2015 communications: Column by I. Zolotarevych in the Capital.[16]
  • Iryna Zolotarevych: The Employer Is Not Ready to Risk—І. Zolotarevych’s column at Dengi.UA.[17][18]

References

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  1. ^ "Iryna Zolotarevych | UAPR". www.uapr.com.ua. Archived from the original on 2016-08-22. Retrieved 2016-08-11.
  2. ^ "Человек - в центре внимания". Forbes.net.ua (in Russian). Retrieved 2019-05-11.
  3. ^ "Директор агентства PLEON Talan Ирина Золотаревич вошла в состав правления Давосского коммуникационного форума WCFDavos". Информационно-аналитический портал Sostav.ua (in Russian). Retrieved 2019-05-11.
  4. ^ "WCF Davos Kyiv 2016 вручит престижную награду Communication for the Future". ФОКУС. 28 April 2016. Retrieved 2019-05-11.
  5. ^ "Толерантність заради майбутнього". DT.ua. Retrieved 2019-05-11.
  6. ^ "Iryna Zolotarevych Is The New Director of PLEON Talan". pleon.ua. Archived from the original on 2016-08-16. Retrieved 2016-08-11.
  7. ^ "IPRA | GWA Winners". www.ipra.org. Retrieved 2016-08-11.
  8. ^ "Babyn Yar Holocaust Memorial Center". Babyn Yar. Retrieved 2022-09-02.
  9. ^ "Iryna Zolotarevych: I do not know how to miss opportunities or avoid them | MMR". MMR. Archived from the original on 2016-09-15. Retrieved 2016-08-11.
  10. ^ "Iryna Zolotarevych, PRAVDA Awards, about the harvest of PR year | MMR". MMR. Archived from the original on 2016-09-15. Retrieved 2016-08-11.
  11. ^ "The Lecture of Irina Zolotarevych". www.iir.edu.ua. Retrieved 2016-08-11.
  12. ^ "Teaching financial literacy. How students and teenagers can make money. Business school Detki-Monetki". Retrieved 2016-08-11.
  13. ^ ""Communications reform is developed and ready for implementation" – Ministry of Information Policy of Ukraine". Ministry of Information Policy of Ukraine. Retrieved 2016-08-11.
  14. ^ "Azarov brought together bloggers to talk about the IT industry". Retrieved 2016-08-11.
  15. ^ "Человек - в центре внимания - Woman - Forbes Украина". forbes.net.ua. Archived from the original on 2016-08-21.
  16. ^ "Правильные слова: уроки коммуникации WCFDavos Kyiv 2015". 28 August 2015.
  17. ^ "dengi.ua".
  18. ^ "Ирина Золотаревич: Работодатель не готов рисковать". 16 March 2015.