Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music[2] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, and Kolkata. It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.[3] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.[4] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.[5]
 | |
| Frequency | 104.8 MHz |
|---|---|
| Branding | Ishq 104.8 FM |
| Programming | |
| Language(s) | Hindi, Bengali |
| Format | Pop/Adult Contemporary |
| Ownership | |
| Owner | India Today Group |
| Operator | Radio Today Broadcasting Ltd[1] |
| History | |
First air date | 30 May 2007[1] |
Former call signs | MEOW, OYE |
Call sign meaning | Hindi word for love |
| Links | |
| Webcast | Listen Live |
| Website | ishq |
Channel Description
editIshq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.
The brand will have a target audience of 25-34-year-olds.
See also
editReferences
edit- ^ a b "Radio Today launches Meow 104.8 FM, India's first radio station for women". exchange4media.com. 31 May 2007. Retrieved 19 July 2018.
- ^ "Kolkata gets its first romantic radio FM station". Business Standard. Press Trust of India. 22 November 2016.
- ^ "Meow FM officially launched in Kolkata" Archived 4 October 2011 at the Wayback Machine, 8 October 2007.
- ^ "Meow launches social networking platform", 28 July 2008.
- ^ "Oye FM turns 'Ishq FM'". radioandmusic.com. Indiantelevision Dot Com Pvt. Ltd. 8 September 2016. Retrieved 19 July 2018.
External links
edit- Official website
- "Meow FM's pussy talk station scratches new format ideas". radioinfo.com.au. 14 June 2007. Archived from the original on 19 July 2018. Retrieved 19 July 2018.
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