"It's Everyday Bro" is a song by American YouTube personality Jake Paul and his group Team 10, with team members Nick Crompton, Chance Sutton, Ivan and Emilio Martinez (Martinez Twins), and Tessa Brooks additionally rapping on the track. The song was released on May 30, 2017, along with the music video. The song is a diss track that took aim primarily at fellow American Vine personality and Paul's former girlfriend, Alissa Violet, who responded to the track by releasing "It's Every Night Sis" with YouTuber RiceGum.[1]
| "It's Everyday Bro" | ||||
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| Single by Jake Paul featuring Team 10 | ||||
| Released | May 30, 2017 | |||
| Recorded | 2016 | |||
| Length | 3:40 | |||
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| Songwriter(s) |
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| Producer(s) |
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| Jake Paul singles chronology | ||||
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| Team 10 singles chronology | ||||
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| Music video | ||||
| It's Everyday Bro on YouTube | ||||
| Audio sample | ||||
Jake Paul - It's Everyday Bro (ft. Team 10) | ||||
The song was released to a strongly negative reception, with criticism directed at its lyrics and rapping style. Despite making $2.7 million as estimated by Polygon, the track is considered to be one of the worst songs of all time and to have kickstarted an era on the platform in which internet feuds were played out through diss tracks.[2]
Background and production
editMuch of the song is focused on the breakup of Paul and former girlfriend Alissa Violet, as well as Paul's new relationship with influencer Tessa Brooks. The song's release was a short time after Paul had kicked Violet out of the house that Paul and his influencer group Team 10 were living in, as well as Violet's suspicion that Paul was cheating on her with Brooks prior to her removal from the Team 10 house; though Paul also suspected that Violet engaged in cheating against him. Simultaneously, tensions rose between both Paul and his brother Logan as well as between Violet and Brooks.[3][4][5][6]
The breakdown of Paul and Violet's relationship was seen in the lyrics of "This is Team 10 bitch, who the hell are flippin' you? And you know I kick them out if they ain't with the crew. Yeah I'm talking about you", referring directly to Violet.[7]
In addition, Paul mentions surpassing the subscriber count of PewDiePie, then the most-subscribed channel on YouTube and still one of the most-subscribed individuals on the platform, and his Disney Channel show Bizaardvark. Paul claimed in an interview with Billboard that he wrote the song to outline his daily life.[8]
In the YouTube description for the video, Paul claimed that he and Team 10 wrote and filmed the song within one day, though this has yet to be verified.[9] The song was produced by Paul and the now-late Diego Farias, former lead guitarist of Los Angeles-based progressive metalcore band Volumes.[10][11]
Reception and response
editThe song was panned, earning it the rank of 17th-most disliked YouTube video of all time. It was especially ridiculed for distinctive lyrics including "I just dropped some new merch and it's selling like a god church" as well as "England is my city" and "I Usain Bolt and run".[12][13] The Musical Hype rated the song 1 out of 5 stars and described it as an "atrocious, god awful single".[14] Uproxx ranked the song number one on its "The Worst Songs of 2017" list.[15] Despite the negative reception, the music video accumulated 294 million views on Youtube as of January 19, 2023,[16] propelling the song to number two on the U.S. iTunes chart,[17] No. 91 on the Billboard Hot 100,[18] and a platinum RIAA certification.[19]
Many of Paul's neighbors became more vocal with their complaints after the publishing of "It's Everyday Bro"; in response, The Walt Disney Company severed all ties with Paul.[1]
Resulting feuds
editThe music video ignited a wave of feuds that played out through diss tracks.[20] Among the most notable, on June 6, 2017, YouTuber and amateur rapper RiceGum and Alissa Violet replied with a diss track of their own called "It's Every Night Sis", which debuted at #80 on the Billboard Hot 100 and also earned a platinum RIAA certification.[21][22][1]
Logan Paul also released a song titled "Help Me Help You" in partnership with the band Why Don't We prior to the release of "It's Everyday Bro"; when Logan criticized "It's Everyday Bro" in a vlog, Jake released another diss track aimed at Logan and his group of friends titled "Logang Sucks". Logan Paul and Why Don't We subsequently released the first verses of their own diss track titled "The Fall of Jake Paul" though reportedly consulted his parents and Jake prior to releasing it. The initial release ended on a cliffhanger where someone wearing heels stepped out of a car; it was speculated and later confirmed at the full release of the video that Alissa Violet was the person when the second part of "The Fall of Jake Paul" was eventually released after subsequent leaks. The brothers, however, eventually reconciled after the feud, with them releasing two singles "I Love You Bro" and "The Rise of the Pauls".[23][7]
In its coverage of the feuds, though, Genius raised suspicions on if the affairs and story behind the singles were genuine. Journalist Chris Mench raised the possibility that these singles were made primary to profit off of a smaller skirmish between the Pauls as well as Paul and Violet.[7]
Remix
editOn November 22, 2017, Paul released a remix of "It's Everyday Bro", featuring American rapper Gucci Mane, in place of Team 10. The remix came to a similarly negative reception (albeit on a smaller scale). It was released with another music video.[24][25]
Charts
edit| Chart (2017) | Peak position |
|---|---|
| Canada (Canadian Hot 100)[26] | 56 |
| Scotland (OCC)[27] | 42 |
| UK Singles Downloads (OCC)[28] | 58 |
| UK Indie (OCC)[29] | 25 |
| US Billboard Hot 100[30] | 91 |
Certifications
edit| Region | Certification | Certified units/sales |
|---|---|---|
| United States (RIAA)[19] | Platinum | 1,000,000‡ |
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‡ Sales+streaming figures based on certification alone. | ||
See also
editReferences
edit- ^ a b c Cirisano, Tatiana (1 September 2017). "How a YouTuber War Launched a Jake Paul Diss Track Onto the Hot 100". Billboard. Retrieved 5 November 2019.
- ^ Alexander, Julia (2018-08-21). "YouTube creators reinvented diss tracks to make millions". Polygon. Retrieved 2023-01-24.
- ^ Rodriguez, Karla (2017-06-02). "Jake Paul Disses Alissa Violet in "It's Everyday Bro"". J-14. Retrieved 2023-01-24.
- ^ "Alissa Violet's Jake Paul Diss Track "Its EveryNight Sis" Hits the Top 100". Seventeen. 2017-09-05. Retrieved 2023-01-24.
- ^ "Shocking One Week Feud Between Brothers Jake & Logan Paul". The Teen Magazine. Retrieved 2023-01-24.
- ^ Riccardi, Alex (2017-02-22). "Jake Heartbroken After Alissa Allegedly Cheats". J-14. Retrieved 2023-01-24.
- ^ a b c "Inside The "It's Everyday Bro" Phenomenon: How Social Stars Are Making Big Money Off Bad Music". Genius. Retrieved 2023-01-24.
- ^ Songfacts. "It's Everyday Bro by Jake Paul - Songfacts". www.songfacts.com. Retrieved 2023-01-24.
- ^ "It's Everyday Bro Meaning | Pop Culture by Dictionary.com". Dictionary.com. Retrieved 2023-01-24.
- ^ "Volumes Guitarist Diego Farias Produced Jake Paul's "Its Everyday Bro", Now Over 100 Million Views". Rock Feed. August 23, 2017. Archived from the original on August 28, 2017. Retrieved February 10, 2019.
- ^ Kaufman, Spencer (6 February 2020). "R.I.P. Diego Farias, founding Volumes guitarist dies one week after exiting band". Consequence of Sound. Consequence of Sound. Retrieved 16 April 2020.
- ^ Ohlheiser, Abby (26 July 2017). "Jake Paul doesn't need Disney. YouTube already gives him an army". The Washington Post. Retrieved 13 November 2019.
- ^ Hathaway, Jay (26 July 2017). "Jake Paul gives you a new reason to hate him with 'England is my city'". The Daily Dot. Retrieved 13 November 2019.
- ^ "Jake Paul, 'It's Everyday Bro' / Track Review". The Musical Hype. June 7, 2017.
- ^ Hyden, Steven (2017-12-12). "The 10 Worst Songs Of 2017". Uproxx.
- ^ Paul, Jake (May 30, 2017). "Jake Paul - It's Everyday Bro (Song) feat. Team 10 (Official Music Video)". YouTube. Retrieved 5 November 2019.
- ^ Crowley, Patrick (8 June 2017). "Jake Paul Reacts to Chart Debuts, Talks Inspiration for 'It's Everyday Bro' & Pop-Up Show". Billboard. Retrieved 5 November 2019.
- ^ "Jake Paul Chart History (Hot 100)". Billboard. Retrieved 13 November 2019.
- ^ a b "American single certifications – Jake Paul – It's Everyday Bro". Recording Industry Association of America. Retrieved November 30, 2020.
- ^ Williams, Alex (8 September 2017). "How Jake Paul Set the Internet Ablaze". New York Times. Retrieved 5 November 2019.
- ^ "Hot 100 Chart History: "It's Every Night Sis" by RiceGum featuring Alissa Violet". Billboard. Billboard. Retrieved 5 November 2019.
- ^ "American certifications – RiceGum – Its Every Night Sis". Recording Industry Association of America. Retrieved November 5, 2019.
- ^ "Shocking One Week Feud Between Brothers Jake & Logan Paul". The Teen Magazine. Retrieved 2023-01-24.
- ^ Marr, Madeleine (22 November 2017). "Sex and the beach: Jake Paul's video with Gucci Mane is so Miami". Miami Herald. Retrieved 13 November 2019.
- ^ Jake Paul - It's Everyday Bro (Remix) [feat. Gucci Mane], retrieved 2019-10-10
- ^ "Jake Paul Chart History (Canadian Hot 100)". Billboard. Retrieved May 23, 2018.
- ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved January 26, 2019.
- ^ "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved January 26, 2019.
- ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved January 26, 2019.
- ^ "Jake Paul Chart History (Hot 100)". Billboard. Retrieved November 13, 2018.