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Ivory Ella is an online for-profit clothing store owned by CEO John Allen and five other co-founders,[1] an organization specializing in wildlife conservation of elephants.[2] Ivory Ella sells clothing and accessories, donating a portion of the proceeds to nonprofit organizations including Save the Elephants.[3] Named after Ella, an elephant in Amboseli National Park, the company donates to end ivory trade and preserve elephant ivory.[4]
| Founded | April 18, 2015 |
|---|---|
| Founders | Ryan Duranso, Jacob Castaldi, Richard Henne, Jesse Jones, John Allen and Esma Ilyas |
| Focus | Wildlife conservation |
| Method | Clothing sales |
| Website | ivoryella.com |
Company history
editCEO John Allen and co-founder Jacob Casaldi first founded Ivory Ella in Connecticut. Allen noticed that the elephant ring from his former workplace Boho Outfitters sold better than anything else, so they opened their new brand because of how much the media was talking about elephants.[1] The company was launched in 2015.[5] Ivory Ella has been hesitant but is willing to join the market in Amazon, in case another situation like COVID-19 happens. They are concerned that another pandemic might affect their sales again.[6]
Donations
editIvory Ella focuses on donations to the organization Save the Elephants. They dedicate 10% of net profit to end the ivory trade and to keep elephants safe.[7]
Australian wildlife
editThe company released their Australian Wildlife Rescue collection in 2020. The clothing collection sent 100% of its net profit to the Animals Australia organization.[8]
COVID-19
editThe proceeds from their Spread Hope campaign go to Project Sunshine, which makes activity kits for children's hospitals. The kits are used as a therapeutic and engagement tool for isolated patients.[9]
Childhood cancer
editWith the help of Megan Bugg, Ivory Ella sent the proceeds from their collection, co-designed with Bugg, to Lurie's Children's Hospital Chicago. These proceeds helped with research and supplies.[5]
Sustainability
editIvory Ella's shirts are made from 100% cotton.[10] The company also sells other clothing, jewelry, and accessories that are not sustainable for the environment.[11][12]
References
edit- ^ a b III, Fernando Alfonso. "Breaking From The Herd; How Ivory Ella Is More Than Just A Clothier". Forbes. Retrieved 2021-08-03.
- ^ Gerber, Devin (4 April 2016). "Ivory Ella raffle promotes elephant rescue efforts". West Chester University. Retrieved 4 April 2016.
- ^ "Ivory Ella". Save the Elephants. Archived from the original on 22 August 2015. Retrieved 12 August 2015.
- ^ "Ivory Ella Announces Donation Of $96,000 To Animals Australia Generated By Overwhelming Response To Australian Wildlife Rescue T-Shirts". Yahoo Finance. Retrieved 25 February 2020.
- ^ a b Browning, Justine (2018-09-05). "Ivory Ella taking on elephant endangerment with each new design". FashionUnited. Retrieved 2021-08-03.
- ^ "Amazon wins business from reluctant brands after coronavirus closes stores". The Seattle Times. 2020-05-05. Retrieved 2021-08-03.
- ^ Haber, Gary. "Buy this shirt and help an elephant". York Daily Record. Retrieved 2021-08-03.
- ^ Ella, Ivory. "Ivory Ella Announces Donation Of $96,000 To Animals Australia Generated By Overwhelming Response To Australian Wildlife Rescue T-Shirts". www.prnewswire.com. Retrieved 2021-08-03.
- ^ "Westerly-Based Ivory Ella Launches #Spreadhope Campaign". Rhode Island Monthly. 2020-04-27. Retrieved 2021-08-03.
- ^ "These 5 Brands Are Still Donating Sales to Australia Wildfire Relief". E! Online. 2020-01-13. Retrieved 2021-08-03.
- ^ Salfino, Catherine (2019-04-11). "Are Brands Serious Enough About Their Sustainability Missions?". Sourcing Journal. Retrieved 2021-08-03.
- ^ Witte, Rae. "Meet CHNGE: The Ethical Clothing Brand Set Out to Impact The World". Forbes. Retrieved 2021-08-03.
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