JOY Entertainment is a Vietnamese mobile game company oriented to become a full-fledged mobile game developer and publisher. This game company was founded on April 21, 2012 by four young founders with previous experiences about game making at Gameloft SEA – Le Giang Anh, Tran Quang Huy, Hoang Ngoc Toan, and Nguyen Huu Le Trong Tin.

JOY Entertainment
Company typeJoint Stock Company
IndustryGame mobile developer
FoundedApril 21, 2012
Headquarters4th Mekong Tower Building, 235 Cong Hoa st., Ward 13, Dist. Tan Binh, Ho Chi Minh City
Vietnam
Key people
Mr. Le Giang Anh - CEO
Tran Quang HUY - Creative Director
Hoang Ngoc Toan - CTO
Nguyen Huu Le Trong Tin - Lead Programmer
ProductsMobile Game: Captain Strike, Auto Racing: Upstream, Amazing Kick, Troll Running, Blocks Buddies, Kupid, Clash of Allstars (coming soon), Dream Life (coming soon)
Technology: JAB Engine
Number of employees
Over 40
Websitejoy-entertainment.com

In early times, company made simple casual games such as Auto Racing: Upstream, Amazing Kick, Troll Running, Blocks Buddies, and Kupid to train basic and advanced skills for developers. In 2014, they shipped their breakthrough hit Captain Strike that attracted over 3 million users.[1]

History

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JOY Entertainment was founded on April 21, 2012 by four game developers in HCMC small office.

2012–2013

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  1. Company started their activities with the original idea being develop casual games to cultivate more experience. And embark on making their first game, Kupid.[2]

2013–2014

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  1. This company completed Kupid - a simple casual game.
  2. Next, company was continues developing new games Blocks Buddies and Bounce on iOS operating system of the iPhone, iPod Touch and iPad on August 15, 2013.

2014–2015

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  1. Continuous released three quality game: Troll Running, Auto Racing, Amazing Kick.
  2. Change location of office to Mekong Tower Building.
  3. Implementation and completion game, Captain Strike.[3]

2015–2016

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  1. Captain Strike game title is exported to foreign countries with the transfer contract for a publisher in Thailand.[4]
  2. Won the 1st prize in the Asia Incubate contest Camp in Singapore with the idea of mobile game Clash of Allstars.[5]
  3. Continue with important projects: Clash of Allstars and Dream Life.

Products

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Developed games

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Title Year Platform(s) Genre
Kupid 2013 Mobile Casual
Blocks Buddies[6] 2013 Mobile Puzzle
Troll Running 2014 Mobile Casual
Auto Racing: Upstream[7] 2014 Mobile Action
Amazing Kick[8] 2014 Mobile Sport
Captain Strike 2014 Mobile Action
Clash of Allstars In development Mobile Strategy
Dream Life In development Mobile Casual

Technology

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In the process of developing game, they have created an engine to serve for their work named JAB Engine. This is the first engine developed by Vietnam.[citation needed]

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On June 5, 2015 they completed the registration of the Captain Strike brand product with code number 2013/2015/QTG.

Awards

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February 26, 2015 A mobile game product under the name of Clash of Allstars have topped the competition in Asia Incubate Camp organized by Incubate Fund (Japan).

References

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  1. ^ https://web.archive.org/web/20150515185743/http://downgame.vn/ghe-tham-dai-ban-doanh-joy-entertainment-thu-lua-voi-project-khong-ten.html/. Archived from the original on May 15, 2015. Retrieved July 3, 2015. {{cite web}}: Missing or empty |title= (help)[bare URL]
  2. ^ "CEO JOY Entertainment: Nếu sản phẩm tốt, hãy tự tin mang ra quốc tế". ICTNews. Retrieved 22 July 2015.
  3. ^ "Captain Strike - Sản phẩm E-Sport Việt vươn mình ra biển lớn | Gamehub". Gamehub.vn. Retrieved 2015-07-23.
  4. ^ "Game Việt Captain Strike lọt top những tựa game eSports tiềm năng nhất tại Thái Lan". Vietnamnet.vn. Archived from the original on 2 July 2015. Retrieved 22 July 2015.
  5. ^ "MOBA Clash of Allstars giúp JOY Entertainment thắng lớn tại Incubate Camp Asia | Gamehub". Gamehub.vn. Retrieved 2015-07-23.
  6. ^ "JOY Entertainment giới thiệu game Blocks Buddies trên di động". goNews.vn. Archived from the original on 2 July 2015. Retrieved 22 July 2015.
  7. ^ "Auto Racing: Upstream – 1 phiên bản Asphalt của người Việt". gamek.vn. 28 May 2014. Retrieved 22 July 2015.
  8. ^ "JOY Entertainment hé lộ game mới Amazing Kick". GameLand Mobile. Retrieved 22 July 2015.
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