Jameson Hsu is a Taiwanese-American executive who is the CEO and co-founder of Mochi Media, a technology company that builds tools and services for content developers and distributors.[1] Prior to Mochi Media, Hsu co-founded the interactive advertising agency, WDDG.[2]

Education and career

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Hsu graduated from Virginia Tech in 1997 with a B.S. in Management Science and Information Technology.

After college, he worked briefly as a management consultant for Price Waterhouse. In 1998, he co-established WDDG in New York City and held the position of managing director. While at WDDG he produced numerous advergames and award-winning advertising campaigns for companies such as HP, Kraft Foods, Altoids and Lego.[3]

In 2005, he and Bob Ippolito founded Mochi Media, the world's largest online games advertising network. His focus for the past eight years has been on brand marketing and creating casual games.[4]

Personal life

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Hsu grew up on the East Coast and now lives in San Francisco.

References

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  1. ^ Tam, Pui-wing (August 26, 2010). "Flash Back: Demand Up in Engineering Specialty". Wall Street Journal.
  2. ^ "Free Online Games".
  3. ^ "Roy Sehgal, Jameson Hsu, Derrick Morton, Christian Batist – THE FUTURE OF THE ONLINE GAMES BUSINESS | Casual Connect". Archived from the original on 2012-03-16. Retrieved 2011-08-02.
  4. ^ "Mochi Media launches MochiAds, Helping Independent Game Developers Monetize Their Games". Archived from the original on 2014-11-09. Retrieved 2011-08-02.