Jamila (English: beautiful) is the name of a fashion doll marketed to children in the Middle East. Challenging the already extant leading Muslim fashion doll Fulla, the 11.5 inch Jamila was launched by Simba Toys Middle East in October 2006.
| Jamila | |
|---|---|
| First appearance | 2006 |
| Created by | Simba Toys Middle East |
| In-universe information | |
| Species | Fashion Doll |
| Gender | Female |
| Family | closest family consists of husband Jamil and the two little children |
| Children | Asad and Almira |
History
editStarting off as a single[clarification needed] but supposedly truly Arabic doll with dark hair, thick eyebrows and brown eyes,[1] Jamila was launched wearing a black Abaya. Together with two other female dolls and one male doll, marketed as her best friends and her soon-to-be husband (Jamil), it hit the market with an exclusive point-of-sale promotion in Carrefour outlets throughout the Middle East. Since its launch the range of items has increased not only by[clarification needed] girls' accessories and dolls' clothing, single items of the Jamila brand have also become available at other retail outlets.
Besides her original definition as a self-confident, young Arabic woman with stereotypically "female" fashion fads, the doll's marketing story's character later was portrayed as having married and styled as care-giver for young family members – two baby dolls have been added two the product line (named Asad and Almira by the company).[2]
Manufacturer & Distributor
editJamila was created by Simba Toys Middle East, which is a subsidiary of the German-based Simba-Dickie Group.
Clothing and Accessories
editThe Jamila line offers various accessories, such as shoes, jewelry, make up set, mobile phone and others.
References
edit- ^ "Market for Middle East contact brings useful lessons - report from the Middle East Toy Fair 2006, Dubai (tdctrade.com)". Archived from the original on 2007-09-11. Retrieved 2008-02-06.
- ^ "Market News: Middle East: Baby and Toy Edition: December 2007 -- p. 8, New on the Market: Jamila" (PDF). Archived from the original (PDF) on 2008-09-08. Retrieved 2008-02-06.