Daniel Schütz (born Daniel Średziński February 5, 1989),[1] better known as Jeremy Fragrance,[2] is a Polish-German social media personality and businessman. He gained international recognition through numerous online video clips in which he reviews, among other things, perfumes and fragrances.[2][3][4]
Jeremy Fragrance | |
|---|---|
 Schütz in 2016 | |
| Born | Daniel Średziński February 5, 1989 |
| Other names |
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| Occupations | |
| Website | jeremyfragrance |
Early life
editDaniel Średziński was born to Polish immigrants[4] in Oldenburg and lived for a short period of time in the Holzlar district of Bonn.[5] He changed his surname to Schütz sometime later in his life.[2] He became interested in dance through school theater and subsequently started a part-time job at the Oldenburg State Theater and produced private dance tutorials from 2007.[6] Schütz used the stage name Jeremy Williams from 2008 to 2010 and was a member of the unsuccessful casting band Part Six. After that, he briefly joined the music project Golden Circle and released a solo music piece called "All of Me" in 2011.[4][7] He then began studying industrial engineering while also modeling on the side.[4][6]
Career
editStarting in 2014, Schütz focused on presenting fragrances on the online video platform YouTube.[8] He operates bilingually, having both a German and a much more successful English-language channel, while occasionally making videos in Polish.[4] One of his first videos already achieved over two million views.[3] In 2022, his primary focus of social media activity was on TikTok, where he had six million followers.[9]
In 2018, his video titled 5 Reasons to Wear Fragrances received the FiFi Award for the best perfume vlog from The Fragrance Foundation at an award ceremony in New York.[10][11]
Through a Kickstarter campaign with the goal of raising 25,000 euros to create his own fragrance, Schütz generated almost 800,000 euros[4] and subsequently offered his own perfume collection in an online shop starting in 2018.[6] In 2022, the "self-proclaimed millionaire" stated that he earned "tens of thousands of euros" with every published video. He mentioned that his largest revenue no longer came from advertising contracts but from his own fragrances.[4]
In early November 2021, Schütz was invited by Pakistani Prime Minister Imran Khan to a public relations event along with actors from the Turkish TV series Diriliş Ertuğrul.[12] Furthermore, according to his own statements, Schütz maintains contacts with the ruling family of the United Arab Emirates.[13]
Schütz has made repeated appearances on television and internet shows, including Late Night Berlin (ProSieben), the YouTube channel of Leeroy Matata, and World Wide Wohnzimmer (Funk).[4] Starting in mid-November 2022, Schütz participated in the tenth season of the reality show Promi Big Brother. After voluntarily leaving on the 6th day,[14] he was accompanied by a camera crew, and the documentary Jeremy Fragrance – Number One: From Promi-Big-Brother Back into the World aired on Sat.1 in early December 2022.[6][15]
Reception
editLike many other influencers, Schütz advocates excessive self-improvement,[4] emphasizing optimism and the importance of a high self-esteem. The Redaktionsnetzwerk Deutschland described his actions as "so absurd and bizarre that [he] has become a living meme."[2] He also frequently talks about his peculiar eating habits and daily routines that are meant to promote health. "In the eyes of his counterparts, there is usually a mixture of admiration and head-shaking."[3]
Schütz denies speculations that his behavior can be explained by drug abuse. He claims that his "cocaine-style" is deliberate to generate attention and clicks. In a talk show called deep und deutlich produced by NDR Fernsehen, he stated in 2021: "I support my entire family by fooling around like an idiot. It's just that I make a lot of money with it."[4] At his appearance at the OMR 2023 online conference, Schütz also mentioned, "I have never taken drugs in my life - I don't even drink alcohol [...]. I have a pretty intense mindset, and I'm ethically very cool."[16]
Personal life
editSchütz lived previously in Los Angeles, and Miami; he is currently based in Oldenburg.[4][17] He is known for his Christian faith and subsequent upbringing, and attempts to use his platform to spread this, often referring to himself on social media as "the number 1 fragrance icon who follows the teachings of Jesus".
In July 2024 he publicly announced on TikTok that he was seeking a girlfriend. The parameters of his search included being of the Christian faith and a maximum age of 32. He received over 4000 applications in the space of 72 hours, though it is believed that many of these applications were from male followers.[18]
References
edit- ^ del Amo, Sergio (10 February 2024). "'That Ferrari isn't going to pay for itself': The controversial rise of Jeremy Fragrance, the perfume influencer". EL PAÍS English. Retrieved 20 November 2024.
- ^ a b c d "An encounter with Jeremy Fragrance, the Unhinged Future of Influencers". www.gq.com. June 1, 2023. Archived from the original on January 11, 2024. Retrieved January 11, 2024..
- ^ a b c Amon, Alexander (November 10, 2022). "Jeremy Fragrance: "Ich esse keinen Schrott, damit ich geil aussehe"". Der Standard (in German). Archived from the original on November 27, 2022. Retrieved November 27, 2022.
- ^ a b c d e f g h i j k Schwarzer, Matthias (November 26, 2022). "Jeremy Fragrance: ein Phänomen, das niemand versteht". rnd.de (in German). Archived from the original on November 26, 2022. Retrieved November 27, 2022.
- ^ Kleinfeld, Rolf (May 28, 2018). ""Dufter Typ": Jeremy Fragrance ist Parfüm-Blogger aus Bonn". General-Anzeiger Bonn, Bonn-Beuel (in German). Retrieved November 8, 2021.
- ^ a b c d "Ex-"PBB"-Kandidat Jeremy Fragrance bekommt eigene Reality-Doku". rtl.de. November 25, 2022. Archived from the original on November 27, 2022. Retrieved November 27, 2022.
- ^ Jeremy Williams - All Of Me official Video HD on YouTube
- ^ "Jeremy Fragrance: How the Scent Influencer Builds His DTC Brand" (in German). omr.com. Archived from the original on 2021-11-08. Retrieved 2021-11-08.
- ^ "Zieht auch TikTok-Star Jeremy Fragrance ein?". stern.de. November 16, 2022. Archived from the original on November 27, 2022. Retrieved November 27, 2022.
- ^ "Parfum-Blogger "Jeremy Fragrance" erhält Duft-Preis in New York". Express (in German). June 21, 2018. Archived from the original on September 30, 2022. Retrieved January 19, 2022.
- ^ Long, April (June 12, 2018). "The 2018 Fragrance Foundation Awards". fragrance.org. The Fragrance Foundation. Archived from the original on January 19, 2022. Retrieved January 19, 2022.
- ^ Rizvi, Sarfaraz (November 4, 2021). "Famous Turkish stars & German fragrance influencer visits Pakistan". bolnews.com. Archived from the original on January 5, 2022. Retrieved January 4, 2022.
- ^ Wie ein deutscher Influencer in einen drohenden Atomkrieg stolpert on YouTube
- ^ ""Promi Big Brother": Jeremy Fragrance will "locker gewinnen" – und verlässt die Show". rnd.de. November 24, 2022. Archived from the original on November 29, 2022. Retrieved November 30, 2022.
- ^ ""Jeremy Fragrance - Number One": Einblicke in sein Leben - Alle Infos zur Reality-Doku". sat1.de. November 30, 2022. Archived from the original on November 30, 2022. Retrieved November 30, 2022.
- ^ "JEREMY FRAGRANCE rockt die OMR 2023: Kraft. Power. Strength". YouTube (in German). Archived from the original on May 15, 2023. Retrieved May 15, 2023.
- ^ Diederich, Michael (July 29, 2021). "Erfolgreich auf YouTube: Parfum-Influencer kehrt nach Oldenburg zurück". nwzonline.de, Region: Stadt Oldenburg. Archived from the original on January 5, 2022. Retrieved January 4, 2022.
- ^ Mead, Finlay (2024-07-09). "4000 Girlfriends In 3 Days: How Jeremy Fragrance Defeated Dating Apps". DMARGE. Retrieved 2024-08-27.
External links
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