Jiangxiaobai (Chinese: 江小白; pinyin: jiāng xiǎo bái) is a Chinese light-aroma baijiu brand that produces grain spirits with focus on the market of young adults.[1][2]
 | |
| Type | Baijiu |
|---|---|
| Manufacturer | Jiangji Distillery |
| Country of origin | China |
| Region of origin | Baisha, Chongqing |
| Introduced | 2012 |
| Alcohol by volume | 25.0%-52.0% |
| Website | www |
History
editJiangxiaobai was introduced in 2012 by Jiangji Distillery in the Jiangjin District of Chongqing, China.[3]
In 2019, the brand entered the Indian market.[4]
In 2020, the company has raised about $300 million from investors in a fresh funding round, according to people familiar with the matter. China Renaissance Holdings Ltd. led the funding round for the company. Baillie Gifford & Co. and China Merchants Bank International Capital Corp. were also among the investors who participated in the round.[5]
Production
editJiangji Distillery produces clear spirits made from Gaoliang (sorghum) that comes from company-owned farms and water from the river Yangtze. Inherited techniques such as solid-state fermentation in stone pits and use of fermentation starter xiao qu, as well as modern distillation are all applied before optional aging in ceramic jars.[6][7] To prepare the sorghum grains for fermentation, they need to be soaked in hot water, steamed, and cooled back to room temperature. The microorganisms in xiao qu enable saccharifaction of the grains' starches.[8][9][10] Jiangxiaobai specializes in mild aromas with typically lower alcohol content than conventional baijius.[11]
See also
editReferences
edit- ^ Sandhaus, Derek (November 2019). Drunk in China : baijiu and the world's oldest drinking culture. Lincoln. ISBN 978-1-64012-259-8. OCLC 1119664948.
{{cite book}}: CS1 maint: location missing publisher (link) - ^ "记者调查：用户数据暴露江小白真实战略". finance.ifeng.com. 20 November 2018. Retrieved 7 December 2018.
- ^ "践行新时代酒文化 江小白助力民族文化自信". jiu.people.cn. 3 March 2018. Retrieved 2 November 2018.
- ^ M, Anagha (2020-02-05). "China's staple beverage, baijiu, is now available in India thanks to Jiangxiaobai Pure". www.indulgexpress.com. Retrieved 2020-03-23.
- ^ "China Distiller Jiangxiaobai Raises $300 Million". Bloomberg.com. 2020-09-08. Retrieved 2020-12-26.
- ^ "Premium White Alcohol To Make Its Debut This November". Mid-Day. mid-day.com. 7 October 2018. Retrieved 2 November 2018.
- ^ McCabe, Reece (2020-04-05). "Chinese Baijiu - Feedsportal". Feedsportal. Retrieved 2020-05-08.
- ^ "重庆高粱酒企业江记酒庄获得食品安全体系认证". cq.xinhuanet.com. Archived from the original on November 7, 2018. Retrieved 2 November 2018.
- ^ "德企来渝合作意愿强烈 重庆高粱酒成重庆新名片". cctvfinance.com. 25 April 2018. Retrieved 2 November 2018.
- ^ "江小白推白酒時尚化及國際化". macaodaily.com. Archived from the original on 6 November 2018. Retrieved 2 November 2018.
- ^ Teo, Martin (2019-11-14). "Jiangxiaobai explains baijiu and its rising popularity in cocktail-making". Lifestyle Asia Kuala Lumpur. Retrieved 2019-12-17.
External links
edit
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