John Gourville

John T. Gourville is an American economist currently the Albert J. Weatherhead, Jr. Professor of Business Administration at Harvard Business School.^[1]^[2]

References

^ "John T. Gourville". hbs.edu. Retrieved April 29, 2017.
^ Gourville, John T. (June 2006). "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption". Harvard Business Review. 84 (6). hbr.org: 98–106, 145. PMID 16770897. Retrieved April 29, 2017.

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[1] "John T. Gourville". hbs.edu. Retrieved April 29, 2017.

[2] Gourville, John T. (June 2006). "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption". Harvard Business Review. 84 (6). hbr.org: 98–106, 145. PMID 16770897. Retrieved April 29, 2017.

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