Jorge Alor is the founding editor of Sputnik, Atomix, and Sonika. He is also the founder of Mexican annual music festival, Manifest.[1]

Editing career

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Sputnik

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In 1998, Alor created Sputnik Magazine.[2]

104 editions of the magazine were published between 1996 and 2010.

Thanks to its style, topics, and innovation, Sputnik received many awards, as follows: the International Design Award, the Quorum Award, and the Award from the Chamber of the Mexican Publishing Industry.

Atomix

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In 1999, along with Oscar Akira Yasser Noriega, he was the co-founder of Atomix, and also the co-founder of EGS Electronic Game Show.[3]

Arroba

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The publishing experience at Sputnik led Jorge to collaborate in Arroba (2000–2004) - a radio show on new digital-era technologies and trends which was broadcast by Mexico City's Radioactivo 98.5 FM.

Sonika

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In 2001, founded magazine Sonika. It started as an electronica publication - due to the increasing market trend towards this genre. (Sonika in the Spanish Wikipedia)

It started as an electronic publication. Yet, little by little, comments by the readers and the evolution of the industry gave way to addressing other more-sophisticated genres - to later set in at indie music.

A main feature was the inclusion of a mini CD every month.

Manifest Music Festival

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The ever-growing popularity of magazine Sonika led Jorge Alor to create Manifest. A yearly national/international alternative music festival - and one of the first open-air festivals in Mexico.

Manifest was held eight times, on various stages in the main cities in the country: Mexico City, Monterrey, and Guadalajara. During those six years, international musicians (e.g., Ian Brown, The Kills, Delorean, The Faint, Pretty Girls Make Graves, Morning Runner, The Horrors, Yo La Tengo, The Rapture, Interpol, and The Whitest Boy Alive) played at the festival.

In 2008 founded agency BNN (Banana) in the year 2008.

Jorge acted as CEO at BNN. He has led digital campaigns and strategies for various holdings brands, such as: Nestlé, Mondeléz, Mabe, Purina, OCESA, Bacardí, BMW, Grupo Lala, Novartis, Marca Mexico, Roche, Heinz, and Coppel, among others.

He is currently the Vice President of the IAB (Interactive Advertising Bureau) in Mexico.

Awards and recognition

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AWARDS
Jorge Alor CNN Latinamerican Leader [citation needed] 2000
Sputnik Magazine a! International Design Award 2000
Sputnik Magazine Quorum Design Award 2000
Sputnik Magazine "Mexican Chamber of the Publishing Industry Award" 2001
Atomix Magazine Best Website Award 2000
Manifest 2005 Nominated as best festival at the Lunas del Auditorio Awards" 2005
Manifest 2006 Nominated as best festival at the Lunas del Auditorio Awards" 2006
Manifest 2007 Indie-O Award for Best Independent Festival 2007
Jorge Alor Excellent Marketing Award 2013
BNN Reader's Choice Award 2009
BNN IAB Mixx Bronze 2017
BNN Bronze Effie 2017
Jorge Alor EY, Entrepreneur of the Year, Runner-up 2018
BNN ASPID Mexico Awards, Gold Best Social Networking initiative 2019
BNN ASPID Mexico Awards, Gold Best Comprehensive Rare Disease campaign 2019
BNN ASPID Mexico Awards, Gold Best Comprehensive Nestle Nutrition Institute campaign 2020
BNN ASPID Mexico Awards, Gold Best Comprehensive Novartis campaign (Every day counts) 2020
BNN ASPID Mexico Awards, Gold Best Comprehensive Novartis campaign (Medforum) 2020
BNN ASPID Mexico Awards, Gold Best Comprehensive Roche campaign 2020

References

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  1. ^ Penaloza, Patricia. "Manifest rompe el esquema de cómo deben hacerse conciertos en México". La Jornada. Retrieved 2024-02-19.
  2. ^ Friederichsen, Brenda. "» Jorge Alor: Emprendedor Tecnológico". Líderes Mexicanos. Retrieved 2024-02-19.
  3. ^ Mejía, Genaro (2020-11-05). "Nunca llegarás a la cima". Reporte Indigo (in Mexican Spanish). Retrieved 2024-02-19.
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  • 12 mitos de la mercadotecnia, con la opinión de Jorge Alor*[1]
  • Entrevista para el programa de TV "Fractal" de Televisa*[2]