July Systems is a Burlingame, California based software provider founded in 2001.[1] The company offers cloud-based SaaS platform, called Proximity MX,[2] that provides location analytics and deliver contextually relevant communication to visitors in a building.[3][4]
| Industry | Business analysis, Software, Location-based service |
|---|---|
| Founded | July 1, 2001 |
| Founder | Rajesh T.S. Reddy |
| Headquarters | Burlingame, California, USA |
Key people | |
| Website | julysystems |
History
editJuly Systems was founded by Rajesh T.S. Reddy.[5] The company’s initial offering, MIX (mobile internet experience), was a first-generation mobile publishing platform that offered features like cross-platform publishing and distribution. The patented software, MIX, streamed Indian Premier League[6] matches clip-by-clip using the existing 2G bandwidth, with in-house techies-cum-sports enthusiasts adding live ball-by-ball commentary.[7]
In December 2010, July Systems won the Mobile Excellence Awards (MEA).[8]
In 2012, July launched a retail edition of Mi, a cloud-platform studio for marketers to create and manage rich, customizable mobile promotions. The Mi Platform Studio visual tool allowed marketers to quickly create localized and short term promotions.[9]
On 23 July 2013, July systems was selected by AlwaysOn as one of the AlwaysOn Global 250 companies to watch.[10]
In April 2014, July Systems appointed B.J. Arun as chief executive officer.[11]
On June 19, 2018, Cisco Systems announced its intent to acquire July Systems.[12][13] The deal was completed in August 2018[14] and July Systems was subsequently integrated into Cisco DNA Spaces.[15]
References
edit- ^ James Grundvig (28 May 2013). "July in the Mobile-Cloud: Interview With July Systems' CEO Rajesh Reddy". HuffPost News.
- ^ Joe Morsello (27 Oct 2016). "App Downloads Aren't a Barrier to Location Intelligence for July Systems". LSA Insider.
- ^ David Russell Schilling (22 Feb 2017). "Location Based Services (LBS) Beginning to Improve the Bottom Line". Industry Tap Into News.
- ^ James Gordern (9 Jan 2018). "Global WiFi Analystics Solution Market 2018 – Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US)". Edition Analyst.
- ^ "July Systems founder Rajesh TS Reddy says his company's revenues are growing 200% annually". outlookbusiness News. 15 March 2010.
- ^ Harsimran Julka (4 May 2010). "July Systems to bring IPL on mobile internet". MobileTor.
- ^ Harsimran Julka (4 May 2010). "Bangalore-based July Systems leads in tech for live streaming on cell". The Economic Times News.
- ^ Debra Kaufman (13 December 2010). "Mobile Excellence Awards Honors Top Mobile Content, Companies". StudioDaily News.
- ^ NextBigWhat (29 February 2012). "July Systems Launches Retail Edition of Mi Platform Studio, Targets Marketers". NextBigWhat News.
- ^ Shruthi S (17 July 2013). "July Systems Selected by AlwaysOn as One of the AlwaysOn Global 250 Companies to Watch". Developer IQ.
- ^ Vikas SN (8 April 2014). "July Systems raises $2.1M funding; Appoints BJ Arun as new CEO". Medianama News.
- ^ Rob Salvagno (19 June 2018). "Cisco Announces Intent to Acquire July Systems". Cisco Blogs.
- ^ Ron Miller (19 June 2018). "Cisco buys July Systems to bring digital experience to the real world". TechCrunch.
- ^ Hennessy, Sean (1 August 2018). "Cisco Completes Acquisition of July Systems, Inc". Updata Partners. Retrieved 15 January 2024.
- ^ "CBRE, Aruba, Cisco, And Mist Drive Experience-Based Networking". Forbes. Retrieved 15 January 2024.