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Jump Associates is strategy and innovation consulting firm based in San Mateo, CA. The company was founded in 1998 by CEO Dev Patnaik,[1] Udaya Patnaik, Neal Moore, and Robert Becker. Its business was launched with a project for the office furniture company Steelcase, and its clientele has since scaled to include various Fortune 500 clients.[2]
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| Company type | Privately Held Company |
|---|---|
| Industry | Strategy Consulting |
| Founded | 1998 |
| Founder | Dev Patnaik, Udaya Patnaik, Neal Moore, and Robert Becker |
| Headquarters | San Mateo, CA |
Key people | CEO Dev Patnaik |
Number of employees | 50 (2024) |
| Website | www.jumpassociates.com |
Approach and methods
editJump Associates takes what it has termed a “hybrid thinking” approach to business strategy, combining elements of management consulting, product design, and “the art of innovation.”[3]
Jump believes that this interdisciplinary approach to strategy and advisory allows them to take a broader and more nuanced view of the business landscape and find innovation opportunities that might otherwise be missed.[4] The firm uses a variety of methods including improv theatre-inspired brainstorming, strategic foresight sessions,[5] ethnographic interviews, and immersion experiences.[6]
Services and offerings
editJump helps clients identify new markets, develop new sources of revenue, and become more purpose-driven.[7] Organizations may hire Jump to “think on [their] behalf,” or to teach them how to generate better ideas through executive training sessions.[6]
References
edit- ^ "Dev Patnaik". Conscious Capitalism. Retrieved 2024-02-23.
- ^ "Where Alphabet, Disney, and other major brands rank on a new "purpose" scorecard". Quartz. 2023-10-24. Retrieved 2024-02-23.
- ^ Spors, Kelly K. "Top Small Workplaces 2008 - WSJ". WSJ. Retrieved 2024-02-23.
- ^ Rogers, Bruce. "Innovation Leaders: Dev Patnaik, Co-Founder And CEO, Jump Associates". Forbes. Retrieved 2023-03-23.
- ^ Lara, Diana M. (2023-10-24). "Next Innovation Scholars immerse themselves in Silicon Valley culture". UC News. Retrieved 2024-02-23.
- ^ a b Segal, David, "In Pursuit Of The Perfect Brainstorm", New York Times, Dec. 19, 2010.
- ^ Patnaik, Dev (August 25, 2009). "Forget Design Thinking and Try Hybrid Thinking". Fast Company.