Justin Paul is an Indian-born academic who is the Dean of the School of Business Management and Provost of Management Education at NMIMS. He is also a professor of business administration at the University of Puerto Rico with a 3-year visiting professor assignment with Henley Business School at the University of Reading[1] and editor-in chief of the International Journal of Consumer Studies.[2][3]

Justin Paul
Born
Alma materUniversity of Brighton, Indian Institute of Technology-Bombay, Christ College
Scientific career
FieldsBusiness administration
InstitutionsUniversity of Puerto Rico
Websitedrjustinpaul.com

Early life and education

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Justin Paul was born in Kerala, India. He received his early education from the Government LP School, St. Joseph's UP School, and Sree Krishna High School Mattathur.[4]

Paul attended the Indian Institute of Technology Bombay, where he received his PhD in 2003.[5] In 2023, he obtained a second PhD in marketing from the University of Brighton.[6] He also holds an honorary doctorate from the University of Engineering & Management, Kolkata.[7]

Career

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Paul began his career as a bank officer at Corporation Bank.[8] In 2004, he joined Indian Institute of Management, Indore as an assistant professor and was promoted as Department Chair in 2005.[9]

In 2008, Paul moved to Japan to become an associate professor with Nagoya University of Commerce and Business, where he also served as MBA program director. In 2011, he joined the faculty at the University of Washington. A year later, in 2012, he became an associate professor at the Graduate School of Business, University of Puerto Rico and was promoted to full professor in 2015.[8] He also served as a faculty member of Rollins College for a year during 2018-19.[10]

In 2024, Paul was appointed as Dean of the School of Business Management and Provost of Management Education at NMIMS.[7]

Research

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Paul has made contributions to the Masstige Model and measure for brand management[11], the CPP Model for firm internationalization[12], the 7-P Framework for international marketing[13], and the SCOPE Framework.[14]

Selected publications

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  • Paul, Justin; Modi, Ashwin; Patel, Jayesh (March 1, 2016). "Predicting green product consumption using theory of planned behavior and reasoned action". Journal of Retailing and Consumer Services. 29: 123–134. doi:10.1016/j.jretconser.2015.11.006 – via ScienceDirect.
  • Paul, Justin (June 1, 2019). "Masstige model and measure for brand management". European Management Journal. 37 (3): 299–312. doi:10.1016/j.emj.2018.07.003 – via ScienceDirect.
  • Paul, Justin; Sánchez-Morcilio, Rosarito (September 18, 2019). "Toward A New Model For Firm Internationalization: Conservative, Predictable, and Pacemaker Companies and Markets". Canadian Journal of Administrative Sciences. 36 (3): 336–349. doi:10.1002/cjas.1512 – via CrossRef.
  • Paul, Justin (April 1, 2020). "SCOPE framework for SMEs: A new theoretical lens for success and internationalization". European Management Journal. 38 (2): 219–230. doi:10.1016/j.emj.2020.02.001 – via ScienceDirect.
  • Paul, Justin; Mas, Erick (November 16, 2020). "Toward a 7-P framework for international marketing". Journal of Strategic Marketing. 28 (8): 681–701. doi:10.1080/0965254X.2019.1569111 – via CrossRef.

Bibliography

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References

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  1. ^ "Professor Justin Paul".
  2. ^ "International Journal of Consumer Studies". Wiley Online Library. doi:10.1111/(ISSN)1470-6431.
  3. ^ "Malayali named chief editor of global academic journal". The New Indian Express. Archived from the original on March 19, 2023.
  4. ^ Kuruvilla, Anu (12 December 2021). "From Kerala, among world's top 1%". The New Indian Express.
  5. ^ Paul, Justin (2003). Impact of globalisation on industrial sector in India-a study with reference to trade liberalisation in the 1990s (PhD thesis). Indian Institute of Technology, Bombay. Retrieved March 10, 2024.
  6. ^ Paul, Justin (2023). Masstige marketing (PhD thesis). University of Brighton. Retrieved February 19, 2024.
  7. ^ a b "SBM Faculty | NMIMS University". sbm.nmims.edu.
  8. ^ a b "Dr. Justin Paul (homepage) | Experience" (homepage). University of Puerto Rico. Retrieved March 10, 2024.
  9. ^ Paul, Justin; Lova, Festi (August 2005). "Biotechnology—The New Age 'Global' Industry - Justin Paul, Festi Lova, 2005". Global Business Review. 6 (2): 315–321. doi:10.1177/097215090500600210.
  10. ^ "New Faculty Biographies 2018-2019 and New Faculty Survival Guide | Archives at Rollins College (ARC)". aspace.rollins.edu.
  11. ^ Paul, Justin (June 1, 2019). "Masstige model and measure for brand management". European Management Journal. 37 (3): 299–312. doi:10.1016/j.emj.2018.07.003 – via ScienceDirect.
  12. ^ Paul, Justin; Sánchez-Morcilio, Rosarito (September 18, 2019). "Toward A New Model For Firm Internationalization: Conservative, Predictable, and Pacemaker Companies and Markets". Canadian Journal of Administrative Sciences. 36 (3): 336–349. doi:10.1002/cjas.1512 – via CrossRef.
  13. ^ Paul, Justin; Mas, Erick (November 16, 2020). "Toward a 7-P framework for international marketing". Journal of Strategic Marketing. 28 (8): 681–701. doi:10.1080/0965254X.2019.1569111 – via CrossRef.
  14. ^ Paul, Justin (April 1, 2020). "SCOPE framework for SMEs: A new theoretical lens for success and internationalization". European Management Journal. 38 (2): 219–230. doi:10.1016/j.emj.2020.02.001 – via ScienceDirect.
  15. ^ Bhawsar, Pragya (1 July 2010). "Book Review". Foreign Trade Review. 45 (2): 125–128. doi:10.1177/0015732515100205. ISSN 0015-7325. S2CID 220064052.
  16. ^ Bhawsar, Pragya (26 February 2010). "International Marketing: Text and Cases, by Justin Paul and Ramneek Kapoor". Journal of Teaching in International Business. 21 (1): 71–72. doi:10.1080/08975931003644655. ISSN 0897-5930. S2CID 153935846.
  17. ^ Shahriar, Saleh (2020). "Digital transformation in business and society:theory and cases". Asia Pacific Business Review. 26 (4): 523–525. doi:10.1080/13602381.2020.1738074.
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