KMAX-FM

KMAX-FM
Wellington, Colorado; United States;
Broadcast area	Fort Collins-Greeley
Frequency	94.3 MHz
Branding	94.3 The X
Programming
Format	Alternative rock
Ownership
Owner	Townsquare Media; (Townsquare Media of Ft. Collins, Inc.);
Sister stations	KKPL, KTRR, KUAD, KARS-FM
History
First air date	2002 (as KKQZ)
Former call signs	KKQZ (2002–2007)
Call sign meaning	"Max FM" (former branding)
Technical information
Licensing authority	FCC
Facility ID	84497
Class	C3
ERP	8,700 watts
HAAT	168 meters (551 ft)
Transmitter coordinates	40°55′41″N 105°8′36″W / 40.92806°N 105.14333°W
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.943thex.com

KMAX-FM (94.3 MHz, 94.3 The X) is a radio station broadcasting an alternative rock format. Licensed to Wellington, Colorado, United States, the station serves the Fort Collins-Greeley area. The station is owned by Townsquare Media.^[2]

History

The station was granted a construction permit on April 21, 2000, and on October 15, 2002, the station was assigned the call sign KKQZ. The FCC issued a license to cover on February 26, 2003, and on May 7, 2007, the call sign was changed to the current KMAX-FM.^[3]

On November 11, 2011, KMAX-FM began stunting with Christmas music branded as "Santa 94.3".

The station changed its programming to mainstream rock as "94.3 Loudwire" on December 3, 2012; the name came from the web magazine of the same name owned by Townsquare.^[4]

On August 1, 2015, KMAX-FM began stunting as "Spin 94", airing a new format each day with a new format starting with contemporary hit radio as "94.3 Hit FM", followed by a Radio Disney knockoff as "Hide and Seek 94.3", classic country as "Classic 94.3", and finally Christmas music as "Ho Ho 94". On August 5 at noon, 94.3 flipped to alternative rock as "94.3 The X". The announcement had been made at a listener concert for sister station KKPL on the first night of stunting.^[5]