KQSR

KQSR
Yuma, Arizona;
Broadcast area	Yuma, Arizona/El Centro, California
Frequency	100.9 MHz
Branding	100.9 The River
Programming
Format	Classic hits
Affiliations	Westwood One
Ownership
Owner	El Dorado Broadcasters LLC; (EDB VV License LLC);
Sister stations	KTTI; KBLU;
History
First air date	September 5, 1986 (as KYXI)
Former call signs	KYXI (1984–1994); KYJT (1994–2005); KQSR (2005–2023);
Call sign meaning	"Star" (Former branding)
Technical information
Licensing authority	FCC
Facility ID	12660
Class	A
ERP	3,000 watts
HAAT	80 meters (260 ft)
Transmitter coordinates	32° 38' 31" N, 114° 33' 37" W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	1009theriver.com

KQSR (100.9 FM) is a commercial radio station in Yuma, Arizona, also serving El Centro, California. The station carries a classic hits format as "100.9 The River."

The station operates at 3,000 watts Effective radiated power (ERP), making it a Class A station.^[2] However, KQSR has been granted a U.S. Federal Communications Commission construction permit to upgrade to Class C2, increase ERP to 50,000 watts and decrease HAAT to 78 meters.

History

The station used to be known as "The Jet" and aired a classic rock format. It adopted the slogan "Star 100.9" and aired an adult contemporary format.^{[citation needed]} In May 2009, Jeff Edwards, who hosted the weekday midday show from 10 am–3 pm, became Program Director. His show included The '80s Lunchbreak, an all-1980s hour from 11 am to 1 pm. Jeff Edwards also hosted a Saturday morning 1970s show, 70's Spotlight Saturday from 8 am until noon. Currently, the station is known as "100.9 The River" under the format of Classic Hits. The Bob and Tom syndicated morning show is the anchor for the station with local talent Jonny Porter from 10 am to 3 pm and Dave Nash from 3 pm to 7 pm.

On December 15, 2023, KQSR flipped to Classic hits. The station rebranded as "100.9 The River," and adopted the slogan "Yuma's Classic Hits." KQSR is the only Rock music/Classic Rock/Classic Hits station in the Yuma area. ^[3]