KS&R is a nationally recognized[1] strategic consultancy and marketing research firm specializing in Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics.
 | |
| Type of business | Private |
|---|---|
| Founded | 1983 |
| Headquarters | Syracuse, New York, United States |
| No. of locations | |
| Industry | Market Research |
| Employees | 115 |
| URL | ksrinc |
The Firm is privately held and headquartered in Syracuse, New York.[2][3][4] KS&R serves clients globally in more than 100 countries and in over 50 languages.
History
editKS&R was founded in 1983 as a spin-off of the Syracuse Research Corporation (SRC), a not-for-profit corporation.[5] In 1985, KS&R began operating INSITE, an in-house contact center for survey research with 110 desks.
According to Marketing News magazine, since 2007 KS&R has been among the 50 largest market research firms, listed by revenue generated in the U.S.[6] In 2012 the company was named the number one market research firm in the country for customer satisfaction by the Survey of Market Research Supplier Quality and Value by Prevision Corporation and Inside Research.[7]
KS&R offers strategic consulting, brand building, and market sensing. Recently, KS&R has expanded its knowledge base with its new Experience Lab known as Tumble and Buyer Persona Institute (BPI),[8] a division of KS&R that was founded in 2010 to give B2B companies insight into what their prospective customers need to know and experience before they will buy.
References
edit- ^ Bowers, Diane. "2020 Top 50 U.S. Market Research and Data Analytics Companies". American Marketing Association. Retrieved 2022-08-03.
- ^ CNYBJ Staff (10 July 2009). "KS&R has all the market-research answers". Central New York Business Journal. Retrieved 10 September 2013.
- ^ https://www.ksrinc.com/
- ^ Library Hotline. Vol. 35, Issues 26-50. R.R. Bowker. July 2006. p. xiii.
- ^ Jill Andresky Fraser (1986). The Best U.S. Cities for Working Women. New American Library. p. 191. ISBN 978-0-452-25813-6.
- ^ " The AMA Gold Report 2017 Top 50 Market Research Firms". By: Diane Bowers and Michael Brereton, Marketing News, 2017
- ^ "Company news: Survey rates KS&R tops in market research". The Post-Standard. 13 November 2012. Retrieved 26 August 2013.
- ^ "Your persona's true nature. Revealed". Buyer Persona Institute. Retrieved 2022-09-29.