KWBY (940 AM) is a commercial radio station broadcasting a Regional Mexican format. It is icensed to Woodburn, Oregon, and serves the Portland metropolitan area. It is owned by Bustos Media, through licensee Bustos Media Holdings, LLC.
| Broadcast area | Portland metropolitan area |
|---|---|
| Frequency | 940 kHz |
| Branding | La Pantera 940 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| History | |
First air date | July 10, 1964 (as KWRC) |
Former call signs | KWRC (1964–1988) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 165 |
| Class | D |
| Power | 10,000 watts day 200 watts night |
Transmitter coordinates | 45°10′37″N 122°50′58″W / 45.17694°N 122.84944°W |
| Translator(s) | 93.3 MHz K227DU (Salem) |
| Links | |
Public license information | |
| Website | lapantera940.com |
By day, KWBY is powered at 10,000 watts, using a non-directional antenna. But to protect other stations on 940 AM from interference, at night it greatly reduces power to 200 watts. Programming is heard around the clock on 250-watt FM translator K227DU at 93.3 MHz in Salem.
History
editThe station signed on the air on July 10, 1964.[2] Its original call sign was KWRC. It began as a daytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired a middle of the road (MOR) format of popular music, news and sports.
In 1988, it changed its call letters to KWBY. It later switched to Regional Mexican music with Spanish-language programming for Oregon's growing Hispanic population.
References
edit- ^ "Facility Technical Data for KWBY". Licensing and Management System. Federal Communications Commission.
- ^ Broadcasting Yearbook 1977 page C-175. Retrieved Nov. 15, 2024
External links
edit- Facility details for Facility ID 165 (KWBY) in the FCC Licensing and Management System
- KWBY in Nielsen Audio's AM station database
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