The Kaiser Dragon is a car model based on the second-generation Kaiser that was manufactured by Kaiser Motors Corporation in 1953. The dragon name was first used in 1951 for a special trim option on Kaiser cars featuring vinyl upholstery claimed to resemble dragon skin.[1]

Kaiser Dragon
1953 Jade Dragon
Overview
ManufacturerKaiser Motors
Production1953
Body and chassis
ClassFull-size
Body style4-door sedan
LayoutFR layout
Powertrain
Engine226.2 cu in (3.7 L) "Supersonic", 2-bbl., L-head 118 hp (88 kW) I6 (1953)[1]
Transmission3-speed manual
Hydramatic automatic
Dimensions
Wheelbase118.5 in (3,010 mm)[2]
Length211.2 in (5,364 mm)[1]
Width74.0 in (1,880 mm)

1951

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Kaiser introduced an all-new design by Howard "Dutch" Darrin for the 1951 model year with a longer, lower, and wider body featuring the lowest beltline in U.S. car production at that time.[3] Because Kaiser did not offer a V8 engine it focused marketing against the competition by introducing unique trim package for its Deluxe models in the late fall of 1950.[3] A two-page color advertisement that ran in Life was one of the ways the 1951 Kaisers were announced with their redesigned bodies and a new vinyl upholstery option.[4] The upholstery was named "Dragon skin" instead of alligator so customers would not think that it was real alligator skin.[5] The cars also featured thick carpeting.

There was also the second series of cars named for their color (i.e. Mariner Gray was called "Silver Dragon").[6] The trim was available with a padded vinyl roof, which had a different texture than the interior, and was called "Dinosaur."[3][7] The last series came only in Tropical Green and were called "Jade Dragons".[1] This option was an extra US$125 (equivalent to $1,467 in 2023).[8][9]

The dragon name was not used during the 1952 model year.

1953

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1953 Kaiser Jade Dragon rear view

The Kaiser Dragon model was introduced on October 31, 1952, for the 1953 model year.[10][11] This time, the Dragon was a separate model, not a trim option, positioned above the "Manhattan."[1][10] The special upholstery and padded roof now featured a grass-patterned "Bambu" vinyl and heavy-duty Belgian linen "Laguna" cloth with overlapping patterns.[3]

Available only as four-door sedans, these cars were upscale in addition to the special trim.[1][2] Standard equipment included Hydramatic automatic transmission, power steering, electric clock, radio with rear speaker, front and rear center armrests, numerous courtesy lamps, heater, tinted glass, 14-karat gold plated hood ornament and fender nameplates, interior trim (including a nameplate on the glove box door that was personalized with the owner's name), and padding in the glove box.[3][1][2][10] The Dragon models provided for a luxury feel with "almost 200 pounds (91 kilograms) of insulation to quiet the ride and give it a sense of additional heft."[3] Front leg room was 45.1 in (1,146 mm), with rear leg room at 39.5 in (1,003 mm).[1]

Safety features were built in so Kaiser called it "the world's first safety first car"[12][13] (even though the Tucker 48, a car known for unique features, including safety items, came out five years earlier). Among the standard features were a full padded dash and recessed instruments, an extra large and pop-out windshield, a low center of gravity, steering designed for better control as well as brakes with "more stopping power" and special lighting for better visibility at night.[14]

These cars were expensive for the time at US$3,924 (equivalent to $44,687 in 2023)[8][1] A comparable 1953 Buick Roadmaster was priced at $3,358 and came with 188 hp (140 kW) 322 cu in (5.3 L) V8 compared to the Dragon's 118 hp (88 kW) 226.2 cu in (3.7 L) I6 engine.[2] Along with being more expensive, Dragon's 0-60 mph time was 15 seconds.[10]

A total of 1,277 were sold.[6][11]

References

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  1. ^ a b c d e f g h i Flory, Jr., J. "Kelly" (2008). American Cars, 1946-1959 Every Model Every Year. McFarland. ISBN 978-0-7864-3229-5.
  2. ^ a b c d "1953 Kaiser "Hardtop" Dragon". How Stuff Works. 25 July 2007. Archived from the original on 11 August 2020. Retrieved 16 May 2022.
  3. ^ a b c d e f Conwill, David (May 2017). "Moto Exotica - 1953 Kaiser Dragon". Hemmings Classic Car. Retrieved 19 May 2022.
  4. ^ "1951 Kaiser Golden Dragon". Life. 11 December 1950. pp. 66–67. Retrieved 16 May 2022 – via Google Books.
  5. ^ "Introduction to the 1951 and 1953 Kaiser Dragon". How Stuff Works. 2 November 2007. Archived from the original on 15 June 2020. Retrieved 16 May 2022.
  6. ^ a b Gunnell, John A., ed. (1982). Standard Catalog of American Cars 1946-1975. Krause Publications. ISBN 0-87341-027-0.
  7. ^ "The 1951 Dragon Series and Dino Vinyl". How Stuff Works. 2 November 2007. Archived from the original on 10 July 2018. Retrieved 16 May 2022.
  8. ^ a b 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved 29 February 2024.
  9. ^ Encyclopedia of American Cars. Publications International. 2006. ISBN 978-1-4127-1354-2.
  10. ^ a b c d Lyons, Dan (2005). Cars of the Fantastic '50s. Krause Publications. ISBN 978-0-87349-926-2.
  11. ^ a b Genat, Robert; Newhardt, David (2015). American Cars of the 1950s. Crestline Books. p. 180. ISBN 978-0-7858-3237-9.
  12. ^ "1953 Kaiser - auto show flyer". lov2xlr8.no. Retrieved 25 May 2022.
  13. ^ McCourt, Mark J. (5 August 2015). "Safety First: 1953 Kaiser brochure". Hemmings. Retrieved 25 May 2022.
  14. ^ "Henry Kaiser among highway safety pioneers". about.kaiserpermanente.org. 8 August 2011. Retrieved 25 May 2022.