Kalles, previously known as Kalles Kaviar (known as Kallen Mätitahna in Finland), is a Swedish brand of smörgåskaviar, spread made from roe.
 Kalles kaviar on an egg sandwich. | |
| Type | Smörgåskaviar |
|---|---|
| Inception | 1954  |
| Website | https://www.kalles.se |
It is manufactured by Abba Seafood.[1] Kalles Kaviar is mainly made of salted cod roe (Gadus morhua), sugar, rapeseed oil and spices. It is officially credited as having been introduced in 1954, but probably existed even earlier as advertisement for the product appeared in newspapers as early as 1950. The product soon became considered a classic product in the Swedish market, internationally recognised as a Swedish product.
The tube label has maintained the same design from the beginning, and depicts the son of the then-CEO of the manufacturing company, Carl Ameln.[2] The name Kalle[3] was used because it was a popular name in the 1950s when it was first created.
The tube had to be made of aluminium rather than plastic because caviar cannot stay fresh when in contact with air, and plastic tubes become filled with air when the contents have been squeezed out, whereas aluminium remains in the form it was pressed into.
In 2011, IKEA replaced Kalles Kaviar with its own brand of caviar. This led to backlash,[4] leading to IKEA returning the product to its shelves within a few years.[5]
In the 21st century, the Swedish smörgåskaviar market has fractured, with each supermarket chain promoting its own brand.[6]
Product name
editHaving kaviar (English: caviar) in the product name has been controversial because it can be confused with other caviar types, such as Russian caviar. Although the original product was called Kalles Kaviar in Sweden, it was changed to Kalles in the 21st century. In Finland the name is translated to Kallen Mätitahna which means 'Kalle's roe paste'.[7]
References
edit- ^ "Abba Seafood AB". Nationalencyklopedin (in Swedish). Retrieved 18 August 2010.
- ^ "A Swedish Ad Campaign, for Kalles Kaviar, Tests the World's Gag Reflex". The New York Times. 2015-07-17. Retrieved 2015-07-17.
- ^ "Hur mycket vet du egentligen om Kalles? - Kalles Kaviar". Kalles (in Swedish). Retrieved 2022-09-09.
- ^ "Kalles Kaviar". www.facebook.com. Retrieved 2022-09-09.
- ^ "IKEA Food Click and Collect | IKEA Canada". ca.collect-food.ikea.com. Retrieved 2022-09-09.
- ^ "I år fyller Kalles kaviar 50 år så Sydsvenskan passade på att testa den klassiska kaviaren och jämföra den med alla nya märken som lanserats".
- ^ Laurin, Två hårdkoktaMats (2006-12-02). "Kalles kaviar är norsk och snart inte kaviar – Norrköpings Tidningar". nt.se (in Swedish). Archived from the original on 2020-10-24. Retrieved 2022-03-25.
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