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Joshua Buernortey Boye-Doe known as KalyJay is a Ghanaian social media influencer and activist who has raised awareness about challenges in the Ghanaian community through his social media platform.[1] He is known for his role in the hashtag #FixTheCountry which later became a social media campaign that developed into a public protest against the Ghanaian government in the early part of 2021.[2]
Joshua Buernortey Boye-Doe | |
|---|---|
 | |
| Born | January 24, 1997 |
| Nationality | Ghanaian |
| Other names | KalyJay |
| Occupation | Social Media Influencer |
| Years active | 2019 |
Early life and education
editKalyJay attended the Ghana Institute of Journalism and was awarded a Bachelor Degree in Communication Studies specializing in Public Relations. Prior to that he attended Christland International School and Okuapeman Senior High School for his junior and senior high school education respectively.[3]
Career and advocacy
editKalyJay started out in 2019 as a social media influencer when his Twitter now X page begun to gain traction. He began performing influencer functions through promotion, and championing appeal for fund causes for the needy and sick. He has since through his platform garner ambassadorial deals and sponsorships from companies like Fan Milk, Nivea, Jumia, Bolt (company), United Bank for Africa, First Atlantic Bank, Huawei, Bet Planet, Betway and Ticketlake.[4]
In May 2021, KalyJay through his platform with over 600,000 followers begun a social media campaign under the hashtag #FixTheCountry.[5][6] The campaign sought for accountability and good governance from the Ghanaian government.[7] The social media protest evolved later into a national protest that saw a large number of Ghanaians gather to protest on the streets of Accra in August, 2021.[8][9][10][11]
In October 2021, KayJay partnered with Grammy board member Richardine Bartine to use his platform as a tool to feature and promote international artists.[12][13] The platform has featured many African stars such as Sarkodie (rapper), D-Black, Tiwa Savage, Darkovibes, Joeboy, Wendy Shay, and Mona 4reall among other acts, bringing their fans together through his Twitter Space.[14][15][16]
Awards and honors
edit| Year | Recipient/Nominated work | Award | Result | Ref. |
|---|---|---|---|---|
| 2021 | Twitter Influencer of the Year | Pulse Influencers Awards | Won | [17][18][19] |
| 2021 | Brand Influencer of the Year | National Communication Awards | Nominated | [20] |
| 2021 | Online Media Personality of the Year | National Communication Awards | Nominated | [20] |
| 2021 | Advocate of Good Governance | GhanaWeb Excellence Awards | Nominated | [21] |
| 2021 | Social Media Personality of the Year | GhanaWeb Excellence Awards | Nominated | [21] |
| 2020 | Twitter Influencer Of The Year | Ghana Twitter Awards | Nominated |
References
edit- ^ "Twitter is home to me – KalyJay". Ghana Web. 20 October 2021. Retrieved 23 November 2021.
- ^ Nat-Hyde, Albert (4 May 2021). "Meet Kalyjay, the young Twitter influencer who started the entire #FixGhanaNow campaign". Ghana Base. Retrieved 23 November 2021.
- ^ Quist, Ebenezer (17 November 2020). "Ghanaian influencer KalyJay tells his life story after graduating from GIJ". Yen Ghana. Retrieved 23 November 2021.
- ^ "Ghanaian Celebrated Influencer KalyJay Clocks 400K Followers On Twitter". Kubi Live. 22 May 2021. Retrieved 24 November 2021.
- ^ "Young people in Ghana want to #FixTheCountry". DW. Retrieved 23 November 2021.
- ^ Teiko Larnyo, Magdalene (30 June 2021). "Here is why #FixTheCountry is trending on social media in Ghana". Business Insider Africa. Retrieved 23 November 2021.
- ^ "No Politics. We just want to push the Better Ghana Agenda – Kalyjay, leader of #FixTheCountry, asserts". 3News. 5 May 2021. Retrieved 24 November 2021.
- ^ Agbesi Adivor, Peter (4 May 2021). "Kalyjay, Efia Odo And Others Inform Police About #FixTheCountry Demonstration in Accra". Zion Felix. Retrieved 23 November 2021.
- ^ "Ghana's #FixTheCountry protesters take to Accra's streets". Aljazeera. Retrieved 23 November 2021.
- ^ "Ghana's #FixTheCountry protesters take to streets". Yahoo News. Retrieved 23 November 2021.
- ^ Appiah, Edwin (4 August 2021). "And they sang 'Arise Ghana youth!' – #FixTheCountry protesters want Nkrumah back". The Fourth Estate. Retrieved 23 November 2021.
- ^ Akai, Jonathan (13 October 2021). "KalyJay's space takes us to where all the stars are closer". Bra Perucci. Retrieved 23 November 2021.
- ^ Somuah-Annan, Grace (7 October 2021). "KalyJay collab Grammy board member to feature international acts on Twitter". 3News. Retrieved 23 November 2021.
- ^ "Grungecake CEO partners social media influencer KalyJay to promote musicians on Twitter Spaces". Joy Online. Retrieved 23 November 2021.
- ^ "Ghanaian social media influencer KalyJay to host Sarkodie on Twitter Spaces today". Grunge Cake. Retrieved 23 November 2021.
- ^ "KalyJay redefining music marketing & promotion using Twitter Spaces". Muse Africa. 7 October 2021. Retrieved 23 November 2021.
- ^ Mawuli, david (12 October 2021). "Kwadwo Sheldon, Fire Stick fail to shine as KalyJay grabs top award at Pulse Influencer Awards 2021". Pulse Ghana. Retrieved 23 November 2021.
- ^ "JUST IN: KalyJay wins Twitter Influencer of the year at Pulse Influencers Awards". SB Orlando. 9 October 2021. Retrieved 23 November 2021.
- ^ "I Feel Our Entertainment Industry Has Been Stagnant This Year - KalyJay | Kwami Fortune". 2022-12-08. Retrieved 2023-02-19.
- ^ a b Erebong Issahaku, Zeinat (October 2021). "Nominees for the 3rd edition of the National Communications Awards announced". Ameyaw Debrah. Retrieved 26 November 2021.
- ^ a b "GhanaWeb Excellence Awards: Full list of nominees". Ghana Web. 2 October 2021. Retrieved 26 November 2021.