Keith Ferrazzi is an American author and entrepreneur.[1] He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm.[2] He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?[3][4] Keith Ferrazzi first created the term co-elevation[5] in 2017, as he was writing the book, Leading Without Authority: How Co-Elevation Is Redefining Collaboration and Transforming Our Teams,[6] with the publisher Penguin Random House.
Keith Ferrazzi | |
|---|---|
 | |
| Born | |
| Nationality | American |
| Alma mater | Yale University Harvard Business School |
| Occupations |
|
| Notable work | Never Eat Alone Who's Got Your Back? |
| Title | Ferrazzi Greenlight (Founder & CEO) |
| Website | keithferrazzi |
Early life and education
editFerrazzi was born and grew up in Pennsylvania.[7] He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School.[8]
Career
editAfter graduating from Harvard, he joined management consulting firm Deloitte as an entry-level analyst, and rose to become the company's chief marketing officer (CMO).[9] At age 32, he was hired by Starwood as CMO, reportedly the youngest CMO in the Fortune 500 at the time.[9] In 2000, he left to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003.[9][8]
Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The company and institute focus on the importance of positive relationships to business success.[10]
Books
editFerrazzi has written two networking books that were New York Times bestsellers.
His first book, Never Eat Alone, was based on his networking experiences, and was published in 2005.[2][11]
His second book, Who's Got Your Back?, followed up and expanded on the themes from his first book, and was published in 2009.[4]
In 2020, he wrote a new book, Leading Without Authority. Keith Ferrazzi discusses how "co-elevation" will transform peers into joint task teammates.[12]
References
edit- ^ "15 People Who Are Taking Networking To A New Level". FastCompany.com. 2014-09-19. Retrieved 2016-05-09.
- ^ a b "How CEOs Do Burning Man". Fast Company. Retrieved 2016-02-18.
- ^ ""Never Eat Alone" Author Keith Ferrazzi: Business Relationships". cbsnews.com. 2007-11-12. Retrieved 2015-05-13.
- ^ a b "NY Times Best Seller List". The New York Times. 2009-06-14. Retrieved 2016-05-09.
- ^ Power, Rhett (2018-06-06). "How Co-Elevation Positions Your Organization to Do More (With Less)". Inc.com. Retrieved 2019-12-29.
- ^ "Leading Without Authority by Keith Ferrazzi: 9780525575665 | PenguinRandomHouse.com: Books". PenguinRandomhouse.com. Retrieved 2019-12-29.
- ^ "Working With an Ex, and Keeping It Civil". The New York Times. 2006-04-30. Retrieved 2015-05-13.
- ^ a b "The 10 Secrets of a Master Networker". Inc.com. 2003-01-01. Retrieved 2016-02-18.
- ^ a b c "You don't have to be well liked to succeed". CNN. May 16, 2006.
- ^ "Keith Ferrazzi – Why Relationships Are Crucial to Success". wharton.upenn.edu. 2014-02-19. Retrieved 2016-05-09.
- ^ "Networking In The Internet Era: An Interview With Keith Ferrazzi". Forbes. Retrieved 2016-02-18.
- ^ "It is a time for us—all of us—to reboot the workplace". Fast Company. 28 May 2020. Retrieved 17 August 2020.
