Keith Sherman & Associates, also known as (KSA), is a public relations, marketing, and communications company headquartered in Times Square, New York City. Specializing in entertainment, KSA represents a broad range of clients including film, television, theatre, sports, major events, and multi-national corporations.
 | |
| Company type | Public Relations & Marketing Firm |
|---|---|
| Founded | 1989 |
| Headquarters | New York City, NY |
Key people | Keith Sherman (President & CEO) |
| Website | www |
Most notably, KSA served as the exclusive communications firm for The Tony Awards for nearly two decades, and The New York Times for 11 years.[1] Other major clients include Fortune 500 professional services firm Marsh McLennan, the world's oldest and largest cancer center Memorial-Sloan Kettering, and Montreal International Jazz Festival, the largest jazz festival in the world.[2]
History
editKSA was founded by Keith Sherman in 1989, after working as an executive at the public relations firm Solters/Roskin/Friedman, and at the Roundabout Theatre Company.[3]
In its over 35-year history, the firm has represented over 300 Broadway and Off-Broadway shows including Be More Chill, 42nd Street, We Will Rock You, A Christmas Story, Big River, Mike Birbiglia: The New One, and the Royal Shakespeare Company's Broadway stint.[4][5]
They have represented numerous theatre award shows including as The Tony Awards, the Chita Rivera Awards, the Drama Desk Awards, and The New Dramatists Awards.[6]
In the 1980s and 90s, KSA was the representative for numerous gymnastics and figure skating Olympic medalists including Michelle Kwan, Brian Boitano, Paul Hamm, Rudy Galindo, and Nancy Kerrigan. KSA navigated major controversies at the time including the attack of Nancy Kerrigan by Tonya Harding and Brian Boitano's story of coming out as gay.[7]
In recent years, KSA has served as the publicist for The New York Times, 54 Below,[8] The Bolshoi Ballet during their engagement at the Metropolitan Opera, Lincoln Center’s David H. Koch Theater, Montreal International Jazz Festival, The Al Hirschfeld Foundation,[9] Brand g Vacations, and The Pennsylvania Ballet during their engagement at New York City Center.[4][10]
KSA has represented various celebrities including Liza Minnelli, Mike Birbiglia, Colin Quinn, Mandy Patinkin, Paul Hamm, Savion Glover, Michael Learned, and Michael Feinstein.[4][11]
References
edit- ^ "Keith Sherman & Associates". BizBash. Connect Biz, LLC. 11 September 2005. Retrieved 15 October 2024.
- ^ Rothstein, Mervyn. "3 Crazy Tales From a Broadway Press Rep". Playbill.com. Playbill Inc. Retrieved 20 November 2024.
- ^ "Notable LGBTQ Leaders and Executives". Crain's New York Business. 2024. Retrieved 15 October 2024.
- ^ a b c "KSA Current Clients". KSA. Retrieved 15 October 2024.
- ^ "Internet Broadway Database". The Broadway League. Retrieved 18 November 2024.
- ^ Armstrong, Linda (23 April 2020). "PR maven Keith Sherman on being positive during the pandemic". New York Amsterdam News. Retrieved 15 October 2024.
- ^ Sieczkowski, Cavan (19 December 2013). "Figure Skater Brian Boitano Comes Out As Gay Ahead Of Sochi Olympics". HuffPost. BuzzFeed Inc. Retrieved 15 October 2024.
- ^ "In a cellar near Broadway, a nightclub is born". DeseretNews. Deseret News Publishing Company. June 2012. Retrieved 15 October 2024.
- ^ "Press". Hirschfeld Foundation Press. Al Hirschfeld Foundation. Retrieved 15 October 2024.
- ^ Leeds, Ryan. "COCKEYED OPTIMIST: THEATER PUBLICIST KEITH SHERMAN". The Broadway Blog.
- ^ Rothstein, Mervyn (14 February 2020). "3 Crazy Tales From a Broadway Press Rep". Playbill Inc. Retrieved 18 November 2024.