J.W. Filshill Ltd. (trading as KeyStore) is a Scottish convenience store symbol group. The chain predominately trades in Scotland, but also has some stores in Northern England. As of July 2020, there are 187 stores.[1]

J.W. Filshill Ltd.
KeyStore
IndustryConvenience store symbol group
Founded1995; 29 years ago (1995)
BrandsKeyStore Express, KeyStore More
OwnerJW Filshill Ltd.
Websitehttps://www.keystore.co.uk

History

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KeyStore is a symbol group owned by wholesaling group J.W. Filshill Ltd.[2]

In early 2020, the brand launched its first store on a forecourt site.[2]

In June 2024, the brand created a TikTok account, posting videos online showcasing new services and offers.[3]

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References

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  1. ^ Shrimpton, David (2020-07-01). "JW Filshill unveils new KeyStore business website to drive growth". Talking Retail. Retrieved 2024-10-12.
  2. ^ a b Yau, Alex (2020-06-04). "EXCLUSIVE: JW Filshill reveals plans for 200 KeyStore shops". Better Retailing. Retrieved 2024-10-12.
  3. ^ Leader2024-09-11T09:19:00+01:00, Alice. "KeyStore gains over 56,000 likes on TikTok since first posting in June". The Grocer. Retrieved 2024-10-12.{{cite web}}: CS1 maint: numeric names: authors list (link)