Keys Soulcare is a beauty and wellness lifestyle brand by American singer and songwriter Alicia Keys.[1] It includes a variety of skincare and bodycare products, candles, and cosmetics.

Keys Soulcare
IndustryRetail
Founded2020
HeadquartersUnited States
Key people
Alicia Keys
ProductsSkin care, bodycare, candles
WebsiteKeysSoulcare.com

The brand's products were first sold in the UK with Cult Beauty.[2][3]

History

edit

In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare.[4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics,[5][6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.[7][8][9][10]

The brand was launched in December 2020 in the US, early 2021 in the UK.[11][12] In April 2021, the brand was launched in France,[13] then in Canada in March 2022.[14]

References

edit
  1. ^ Chatzman, Celia (2020-12-03). "Alicia Keys Launches Her Lifestyle Beauty Line, Keys Soulcare". Forbes. Retrieved 2023-03-11.
  2. ^ Murray, Becki (2021-01-01). "Everything You Need to Know About Keys Soulcare". Harper's Bazaar. Retrieved 2023-03-11.
  3. ^ "Keys Soulcare". Cult Beauty. Retrieved 2023-03-11.
  4. ^ Fray, Kaitlyn (2022-09-22). "Alicia Keys Unveils Lifestyle Beauty Brand, Keys Soulcare, And Reveals the First Product Drop". People. Retrieved 2023-03-11.
  5. ^ "E.l.f. Debuts Content-Driven Keys Soulcare Brand with Alicia Keys". Glossy. 2020-09-29. Retrieved 2023-03-11.
  6. ^ "Join Alicia Keys, Tracee Ellis Ross & Jen Atkin to Celebrate the Launch of Keys Soulcare at Ulta". E! Online. 2021-02-17. Retrieved 2023-03-11.
  7. ^ "Alicia Keys Unveils Keys Soulcare With the World". Financial Post. 2020-08-22. Retrieved 2023-03-11.
  8. ^ Fetto, Funmi (July 4, 2021). "Alicia Keys: 'I've always had to be strong'". The Guardian. Retrieved July 8, 2021.
  9. ^ Nouril, Perdita (July 5, 2021). "Alicia Keys: The One Skincare Ingredient Alicia Keys Swears By For Her Make-Up Free Glow". Women's Health. Retrieved July 8, 2021.
  10. ^ Ateh, Jewel (2020-11-10). "'I Struggled So Much In My Skin & Being Clear About My Self-Worth': Alicia Keys Opens Up About Black Lives Matter, Overcoming Acne & Launching Her Beauty Brand". Glamour. Retrieved 2023-03-11.
  11. ^ "Where to Buy - Find Keys Soulcare Near You". Keyssoulcare.com. Retrieved 2023-03-11.
  12. ^ Bitmead, Charlotte (2021-01-29). "Everything You Need To Know About Alicia Keys' Lifestyle Beauty Brand 'Keys Soulcare'". Elle. Retrieved 2023-03-11.
  13. ^ "Keys Soulcare: Alicia Keys' Cosmetics Brand Arrives in France". Promostyl. 2021-04-22. Retrieved 2023-03-11.
  14. ^ Vecchiarelli, Samantha (24 March 2022). "Alicia Keys Launches Lifestyle Beauty Brand, Keys Soulcare". HOLR Magazine. Retrieved 2023-03-11.