Kin is a digital media and entertainment company.
| Type | Online content |
|---|---|
| Country | United States |
| Availability | International |
| Founded | Dec 2011 |
| Headquarters | Playa Vista, California |
Key people | Michael Wayne, CEO |
Official website | KinCommunity.com |
History
editKin Community was created by DECA in 2011 as part of YouTube's $100 million investment in their YouTube Original Channel Initiative.[1] Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners,[2] while continuing to create original content. In 2013, Kin Community partnered with Warner Bros. to represent The Ellen Show YouTube channel.[3]
Kin Community partner, the Lizzie Bennet Diaries, became the first YouTube series to win a Primetime Emmy, receiving the 2013 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.[4]
Kin Studios
editIn July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating branded content for advertisers with Kin Community creators.[5]
See also
editReferences
edit- ^ "YouTube Reveals Original Channels". October 29, 2011.
- ^ "When YouTube Cuts You off: Get Ellen".
- ^ "Deca CEO Talks Kin Community Network's Partner Selection, YouTube Original Channel Initative [sic] [INTERVIEW] | New Media Rockstars". newmediarockstars.com.
- ^ "Interactive Digital Media Programs to be Honored". Television Academy.
- ^ "Video Net Kin Community Opens Kin Studios to Produce Videos for Brands". Ad Age. July 2, 2015.