Wikipedia

Kocchi no Kento

Kento Sugō (菅生 健人, Sugō Kento, born June 13, 1996), also known as Kocchi no Kento (こっちのけんと, lit. 'This Kento') is a Japanese singer-songwriter and internet personality. He is best known for his song "Hai Yorokonde".

Kocchi no Kento
こっちのけんと
Born
Kento Sugō (菅生 健人)

(1996-06-13) June 13, 1996 (age 28)
Minoh, Osaka, Japan
NationalityJapanese
Alma materKomazawa University
Occupations
Years active2019–present
Relatives
Musical career
GenresJ-pop
InstrumentVocals
LabelsBlowout Inc.
YouTube information
ChannelsKocchi no Kento
Subscribers477k
Total views209 million
100,000 subscribers
Last updated: September 13, 2024
Websiteblowout.co.jp/works/122/

Life and career

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Kento Sugō was born in Minoh, Osaka Prefecture, Japan on June 13, 1996.[1] His father is Arata Sugō, a management consultant, journalist, author and television personality,[2] who inspired him the music.[3] He has two siblings; an elder brother is the actor and singer Masaki Suda, and a younger brother is the actor and model Araki Sugō.[4] He attended Komazawa University, where he formed an a cappella group called Chemical Quartet with the members from the university's a cappella club Meiseishishin.[5] He won the national amateur a cappella contest A Cappella Spirits for two consecutive years.[6]

Sugō began YouTube career by covering the a cappella version of several songs in 2019.[6] He uses the stage name "Kocchi no Kento", meaning "this Kento". It derivered from the feeling when he sings, which is himself more than being a salaryman after graduating, like the "other Kento".[7] He appeared as a backing vocal for the performances of Radwimps and Tōko Miura's "Grand Escape" at the 70th NHK Kōhaku Uta Gassen in 2019,[8] and Miisha Shimizu at New Disney Plus Celebration Night.[9]

Kocchi no Kento started writing his own songs in 2022,[3] and released his debut single "Tiny" via Blowout Inc. on August 30 the same year. The song is about relationship among his brothers.[10] His late 2022 single "Shinuna!" went moderated viral on TikTok in mid 2023,[11] peaking at number nine on the Billboard Japan Heatseekers Songs.[12] Kocchi no Kento's 2024 single "Hai Yorokonde" became his most successful song to date due to the virality on social media.[13] The song peaked at number five on the Billboard Japan Hot 100,[14] number seven on the Oricon Combined Singles Chart.[15]

Discography

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Singles

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List of singles, showing year released, selected chart positions and album name
Title Year Peaks Album
JPN
Cmb.
[16] 		JPN
Hot
[17] 		WW
Excl.
US
[18]
"Tiny" 2022 — — — Non-album single
"Shinuna!" (死ぬな!) — —[A] —
"Viva Peek-a-Boo" (ビバ・イナイイナイバァ) 2023 — — —
"Donguri Game" (どんぐりGAME) — — —
"Iroha" (いろは) — — —
"Hai Yorokonde" (はいよろこんで) 2024 7 5 99
"—" denotes releases that did not chart or were not released in that region.

Notes

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  1. ^ "Shinuna!" did not enter the Billboard Japan Hot 100, but peaked at number nine on the Heatseekers Songs.[19]

References

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  1. ^ "こっちのけんと 兄の菅田将暉は「背中を追えるいい先輩」自信が持てなかった学生時代と前を向いたきっかけ". AuDee (in Japanese). June 16, 2023. Retrieved August 17, 2024.
  2. ^ "菅田将暉の父·菅生新氏「3人の息子に感謝」 ベスト・ファーザー賞in関西受賞". Sponichi Annex (in Japanese). June 11, 2018. Retrieved August 17, 2024.
  3. ^ a b Billboard Japan (August 28, 2024). "Kocchi no Kento on Viral Hit 'Hai Yorokonde' & The Importance of Loving the Music You Create: Interview". Billboard. Retrieved August 29, 2024.
  4. ^ "菅田将暉の弟·こっちのけんと、兄に向けオリジナルの誕生日ソング熱唱「愛が伝わる」「素敵すぎる」". Oricon (in Japanese). February 15, 2024. Retrieved August 17, 2024.
  5. ^ "兄・菅田将暉へ贈った誕生日ソングが作詞のきっかけ アーティスト・こっちのけんと 楽曲『死ぬな!』に込めた思い". Radio Kansai (in Japanese). May 17, 2023. Retrieved August 17, 2024.
  6. ^ a b "全て口だけで曲を演奏する"1人アカペラシンガー"こっちのけんと、兄弟をテーマに歌った楽曲&MV公開". Billboard Japan (in Japanese). August 31, 2022. Retrieved August 17, 2024.
  7. ^ Ueda, Takuto (August 22, 2024). "＜インタビュー＞大事なのは、自分の曲を無限に好きで居続けられるか――「はいよろこんで」が国内外で注目、こっちのけんとが語る創作美学と兄弟愛". Billboard Japan (in Japanese). Retrieved August 23, 2024.
  8. ^ "菅田将暉、実弟も紅白に出場していた 菅田家の成功哲学". News Postseven (in Japanese). January 15, 2020. Retrieved August 17, 2024.
  9. ^ "菅田将暉の弟·こっちのけんと「関コレ」初出演で圧巻パフォーマンス＜関西コレクション 2023 A／W＞". Modelpress (in Japanese). September 4, 2022. Retrieved August 17, 2024.
  10. ^ "全て口だけで曲を演奏する"1人アカペラシンガー"こっちのけんと 兄弟をテーマに歌った楽曲&MV公開". Billboard Japan (in Japanese). August 31, 2022. Retrieved August 17, 2024.
  11. ^ "幅広く活動するアーティスト·こっちのけんと、楽曲「死ぬな!」がバイラルチャートイン 曲にあわせた"茶壺ダンス"動画も増加中". The Magazine (in Japanese). February 7, 2023. Retrieved August 17, 2024.
  12. ^ "【Heatseekers Songs】JISOO「FLOWER」5週連続首位に NEE/tonun がトップ10入り". Billboard Japan (in Japanese). May 17, 2023. Retrieved August 17, 2024.
  13. ^ Fuyuzuki, Iori (July 9, 2024). "こっちのけんと「はい よろこんで」の歌詞の意味を考察！生きづらさを感じている方に向けた応援歌". UtaTen (in Japanese). Retrieved August 17, 2024.
  14. ^ "【ビルボード】&TEAM「青嵐 (Aoarashi)」が自身初の総合首位、こっちのけんと「はいよろこんで」ついにトップ5内に". Billboard Japan (in Japanese). August 14, 2024. Retrieved August 17, 2024.
  15. ^ "Oricon Top 50 Combined Singles: 2024-08-26" (in Japanese). Oricon. Archived from the original on August 22, 2024. Retrieved August 22, 2024.
  16. ^ "こっちのけんとの合算シングル売上" (in Japanese). Oricon. Retrieved August 22, 2024.
  17. ^ "こっちのけんと | Artist | Billboard Japan". Billboard Japan (in Japanese). Retrieved August 17, 2024.
  18. ^ "Billboard Global Excl. US: Week of August 24, 2024". Billboard. Retrieved August 20, 2024.
  19. ^ "Billboard Japan Heatseekers Songs – Week of May 17, 2024". Billboard Japan (in Japanese). Retrieved August 17, 2024.
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