Lachaume is a French high-end florist based in Paris.[1][2] It is one of the oldest florists in Paris.[3]

History

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Lachaume was founded in 1845 by Jules Lachaume.[4] The original shop was located on the Chaussée d'Antin, in a then-fashionable district of Paris.[5] In 1847, Jules Lachaume wrote a book on flowers covering a wide variety of topics relating to floristry. In 1889, the shop relocated to the upscale Rue Royale (in the 8th arrondissement of Paris), positioning itself among leading fashion and jewelry houses.[5] Marcel Proust frequented Lachaume to buy a cattleya orchid he wore daily.[4] In 1947, Christian Dior showcased his inaugural couture collection in his Avenue Montaigne salons adorned with Lachaume's floral arrangements.[4] Subsequently, designers Yves Saint Laurent and Karl Lagerfeld also became regular buyers.[5][6][7]

In 1970, Giuseppina Callegari took over the business and later transferred ownership to her son, Didier Vassy and his wife Colette Vassy, and later to her granddaughters, Caroline Cnocquaert and Stéphanie Primet.[4][5]

In 2013, Lachaume moved to Rue du Faubourg Saint-Honoré in the 8th arrondissement of Paris, near the Élysée Palace, maintaining its traditional decor.[8][9]

Store

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Located on Rue du Faubourg Saint-Honoré, Lachaume continues to sell a variety of flowers and bouquets, dried flowers, dried wheat bouquets, and eternal flowers.[4]

Further reading

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  • Lachaume, Jules (1847). Les Fleurs naturelles: traité sur l'art de composer les couronnes, les parures, les bouquets, etc., de tous genres pour bals et soirées suivi du langage des fleurs

References

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  1. ^ Corbier, Mélanie (29 November 2016). "Affaires de famille: Lachaume". Les Echos.
  2. ^ "De Chanel à Saint Laurent, les prestigieux clients de Lachaume". Le Figaro. February 28, 2020.
  3. ^ Lizée, Romane (April 18, 2019). "Lachaume, le fleuriste qui a conquis la haute couture". Le Journal du Dimanche.
  4. ^ a b c d e Vu, Mimi (November 18, 2020). "T Black Book: Florists". New York Times.
  5. ^ a b c d Prévost, Par Marie-Eudes Lauriot (4 February 2019). "Lachaume, le fleuriste le plus chic de Paris". Point de Vue.
  6. ^ Cary, Alice (February 19, 2020). "A Guide To Karl Lagerfeld's Paris". British Vogue.
  7. ^ Burlet, Fleur (March 18, 2019). "A Lot of White, A Bit of Weird: Fashion Designers' Floral Choices Revealed". Women's Wear Daily.
  8. ^ Wynne, Alex (January 20, 2012). "Paris Florist Lachaume on the Move". Women's Wear Daily.
  9. ^ Ross, Annabel (7 November 2018). "Fashion's favourite Parisian florist should be on your travel hit list". Vogue Australia.