The Lady Garden Foundation, previously the Gynaecological Cancer Fund, was formed in 2014 in the United Kingdom. The foundation was started by a group of women, all of whom had been affected by gynaecological cancer in some capacity.
| Founded | 2014 |
|---|---|
| Type | Non-profit |
| Focus | Gynaecological cancer |
| Location |
|
| Products | Lady Garden Campaign |
| Website | http://ladygardenfoundation.com |
History
editThe Lady Garden Foundation was launched in 2014 as the Gynaecological Cancer Fund in order to raise funds and awareness of a number of gynaecological cancers.[1] The charity has created items of clothing, which have appeared in Hello! and Vanity Fair.[2]
Professor Susana Banerjee at The Royal Marsden Hospital is one of the main beneficiaries of the funds raised by the charity.[citation needed] Her work is aimed at targeted treatment for women with gynaecological cancers.[1][failed verification]
In April 2016, the campaign held its first Lady Garden 5k "fun run", in Battersea Park, London.[3][4]
The foundation signed an agreement with the retailer Topshop to sell Lady Garden hoodies during Gynaecological Cancer Awareness Month.[5] The charity then partnered with Selfridge's in 2017, and more recently, Stripe & Stare in November 2018.
Lady Garden Campaign
editThe Lady Garden Campaign was started by the charity as a social media campaign to raise awareness for numerous cancers and promote screening and funding for the treatment of gynaecological cancers, after research suggested that over a third of women in the United Kingdom were too embarrassed to go to the doctor with gynaecological concerns.[1] It was launched in conjunction with Gynaecological Cancer Awareness Month in September.[6]
The campaign was supported by celebrity endorsements on social media, including from Ellie Goulding, Margot Robbie, Alexa Chung and Rosie Huntington-Whiteley.[7][8] The campaign reached more than 40 million people on social media within 24 hours.[9]
Founding committee
edit- Josephine Daniel
- Chloe Delevingne
- Astrid Harbord
- Jenny Halpern Prince
- Mika Simmons
- Tamara Beckwith Veroni
- Source: [10]
See also
editReferences
edit- ^ a b c "Charity". Lady Garden Foundation.
- ^ "The sweatshirt that's quickly becoming a celebrity favourite". Hello!. September 1, 2015.
- ^ Keane, Kiara (April 23, 2016). "Cara Delevingne and Millie Mackintosh join stars at charity 5k Lady Garden Fun Run". OK!.
- ^ Cox, Rebecca (April 24, 2016). "Cara Delevingne Gets Her Running Shoes On For Lady Garden Run". Grazia.
- ^ McGeorge, Alistair (September 6, 2016). "Cara Delevingne's 'lady garden' on show in revealing photoshoot for cancer campaign". Daily Mirror.
- ^ Saul, Heather (August 27, 2016). "Cara Delevingne appears on Lady Garden cover in just sweater to raise awareness of gynaecological cancers". The Independent.
- ^ Semic, Sara (October 5, 2016). "5 Times Cara Delevingne Proved She Was A Force For Good". Elle.
- ^ Simmons, Mika (September 2, 2016). "Why We Should All Be Talking About Our Lady Garden". Huffington Post.
- ^ Karmali, Sarah (August 31, 2016). "Cara Delevingne Lady Garden Campaign Gynecological Cancer Fund". Harper's Bazaar.
- ^ "Founders" Lady Garden Foundation