Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California. The original Leaf International (also known as the "Leaf Candy Company") started in the 1940s.[1] Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before it sold the U.S. division to The Hershey Company in 1996 and left the United States.[2]
 | |
| Company type | Private |
|---|---|
| Industry | Confectionery |
| Predecessor | Leaf International |
| Founded | 2011 |
| Headquarters | , |
Area served | Worldwide |
| Products | Candy, cookies, soda, chewing gum |
| Brands | |
| Owner | Ellia Kassoff |
| Website | leafbrands.com |
In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner Kellogg's,[3] and re-created the brand of cookies, a precursor to Oreos, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015.[4]
Current brands
edit- As of July 2021
- Astro Pops
- David's Jelly Beans
- Farts Candy
- Hydrox
- Tart 'n' Tinys
- Wacky Wafers
- Yummers!
References
edit- ^ "Leaf Brands/Astro Pops, LLC are Back with Revolutionary New Candy Products and Officially Launching at the 2011 SWEETS & SNACKS EXPO" (Press release). Leaf Brands. Archived from the original on May 22, 2011. Retrieved 2015-02-28 – via Prweb.com.
- ^ Lazarus, George (October 19, 1996). "Hershey Plants Kiss On Leaf Candy". Chicago Tribune. Retrieved 2022-01-03.
- ^ Kestenbaum, David (23 September 2015). "One Man's Mission To Bring Back Hydrox Cookies". Morning Edition. NPR. Retrieved 2011-01-03.
- ^ "Episode 652: The Hydrox Resurrection". Planet Money (Podcast). NPR. September 18, 2015. Retrieved September 21, 2015.
