This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (October 2024) |
In 2012, Mars Inc., makers of Twix, launched the "Pick a Side" campaign, featuring a rivalry between the left Twix and the right Twix in a package of Twix. In 2017, Mars released packages of Twix labelled "Two Left" and "Two Right," implying each package contained either two left Twix or two right Twix.[1] In a poll on Twix's official website, 50% of people voted they preferred the left Twix and 50% preferred the right Twix.[2] In a 2021 poll by the Burlington Record, 64% of people preferred the left Twix over the right.[3]
The tale of Seamus and Earl
editTo go along with the "Pick a Side" campaign, Twix released a fictional story about the creation of Twix called "the tale of Seamus and Earl."[4][5]
In the story, two brothers, Seamus and Earl, worked together to "to combine biscuit, caramel and chocolate into one beautiful bar,"[4] but while making the candy bar, the two feuded and disputed techniques, such as how to add the chocolate or caramel. At the grand unveiling of the Twix, the two brothers accidentally broke the Twix bar; that being the final straw, the two brothers split the company into two factories: one for left Twix and one for right Twix.
Differences
editThere is no difference between left Twix and right Twix.[1][6][7] Despite this, the "Pick a Side" campaign and Twix's website state that the two have a noticeable difference.[8]
Left Twix became a crunchy biscuit base upon which caramel was flowed before being bathed in chocolate. Meanwhile Right Twix was a cascade of caramel on a crisp biscuit base, cloaked in chocolate.
References
edit- ^ a b Lewis, Abbey. "Mars Releases 'Left' and 'Right' Twix Packs". CSP Daily News. Retrieved 2024-10-31.
- ^ "LEFT TWIX® OR RIGHT TWIX®?". Twix.
- ^ "POLL QUESTION: Which is better, the left Twix or the right Twix?". The Burlington Record. 2021-08-19. Retrieved 2024-10-31.
- ^ a b "The Tale of Seamus and Earl". Twix. Retrieved October 31, 2024.
- ^ "What Is the Difference Between Right Twix and Left Twix? Ask Paul | Cook's Illustrated". www.americastestkitchen.com. Retrieved 2024-10-31.
- ^ Joseph, Seb (2012-06-25). "Mars unveils global Twix campaign". Marketing Week. Retrieved 2024-10-31.
- ^ "Is There Actually A Difference Between Left Twix and Right Twix?". NBC Chicago. 2022-10-22. Retrieved 2024-10-31.
- ^ "Left Twix or Right Twix?". Twix. Retrieved October 31, 2024.