Level is a Swedish brand of cigarettes, currently owned and manufactured by JTI Sweden, a subsidiary of Japan Tobacco.[1]
 An old Swedish pack of Level cigarettes, with a Swedish text warning at the bottom of the pack. | |
| Product type | Cigarette |
|---|---|
| Owner | JTI Sweden, a subsidiary of Japan Tobacco |
| Country | Sweden |
| Introduced | 2001 |
| Markets | See Markets |
History
editLevel was launched in 2001 as a budget brand cigarette.[1] Level was the first low priced cigarette introduced in Sweden. At introduction, a pack of Level cost 26 Swedish Krona.
Level has attracted some attention because of its slender profit margins. Of the approximately 30 Swedish Krona that a pack cost in 2005, the merchant charged about $1.65, which is about €5.00 for a normal package.[citation needed]
In 2015, a pack of Level cigarettes cost 50 Swedish Krona for both normal king size cigarettes and 100s cigarettes.
Markets
editLevel is mainly sold in Sweden, but also was or still is sold in Norway, Denmark, Poland, Ukraine and Russia.[2][3][4]
Products
edit- Level Full Flavour
- Level Full Flavour 100's
- Level Smooth Flavour
- Level Smooth Flavour 100's
- Level Smooth Menthol
- Level Smooth Menthol 100's
- Level Menthol On Demand Full Flavour
Below are all the current brands of Level cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.
| Pack | Tar | Nicotine | Carbon monoxide |
|---|---|---|---|
| Level Full Flavour | 10 mg | 0,9 mg | 10 mg |
| Level Full Flavour 100's | 10 mg | 0,8 mg | 10 mg |
| Level Smooth Flavour | 8 mg | 0,7 mg | 9 mg |
| Level Smooth Flavour 100s | 8 mg | 0,7 mg | 9 mg |
| Level Smooth Menthol | 8 mg | 0,7 mg | 9 mg |
| Level Smooth Menthol 100's | 8 mg | 0,7 mg | 9 mg |
| Level Menthol On Demand Full Flavour | 10 mg | 0,7 mg | 10 mg |