Lilly Alfonso is a Malawian fashion designer. Fashion was one of her interests as a child,[1] leading her to eventually become the CEO and founder of a fashion and design label named after herself.[2] Her designs have been modelled in fashion shows in places such as London[3] and Kuala Lumpur.[4][5] Her label produces ready-to-wear clothing for both women and men under sub-labels LAwomann, LAmann

Lilly Alfonso
Lilly Alfonso Fashion Designer
Lilly Alfonso international multi-award-winning fashion designer from Malawi
Born
Blantyre, Malawi, Africa
NationalityMalawian
Years active2010
OrganizationLilly Alfonso
TitleFashion Designer
AwardsFashion Edition Malawi (FAME) 2010 Best Fashion Design, International Fashion Awards (IFA) 2019 & 2020 International Designer, PAWES WOMEN 2022 Women in Fashion & Beauty
HonoursUMP Living Legend
Websitewww.lillyalfonso.com


She won the Fashion Malawi Edition (FAME) Fashion Designer of the Year award in 2010.[5] For two consecutive years (2019-2020) she was awarded the International Fashion Designer Award[6] in Cairo, Egypt for her contributions to the industry. She also received a Fashion Living Legend Award at the 2020 UMP awards in Blantyre, Malawi.[7] She has been interviewed by CNN,[8][9] VOA[2] and the BBC.[10]

She has established the "100-Year Plan",[11] aimed at educating and encouraging young people. She also offers free fashion and design lessons.

References

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  1. ^ "Lilly Alfonso, the startup story of a Malawian fashionpreneur building a unique fashion brand that is taking the continent by storm". Lionesses of Africa. Retrieved 2019-11-19.
  2. ^ a b Malawian Fashion Designer Eyes Global Market, retrieved 2019-11-19
  3. ^ "Malawi's designer Lilly Alfonso set for Africa Fashion Week London". Malawi Nyasa Times - News from Malawi about Malawi. 2012-07-14. Retrieved 2019-11-19.
  4. ^ "WORLD FASHION WEEK MALAYSIA 2017 MALAWI LILLY ALFONSO". Lilly Alfonso YouTube channel. Retrieved 2019-11-19.
  5. ^ a b "A Malawian fashion designer's colourful dreams". bbc.co.uk. Retrieved May 22, 2013.
  6. ^ "Afreximbank Honoured for Promoting Creative Industry, Announces Creative African Exchange". afreximbank.
  7. ^ "Malawian fashion entrepreneur Lilly Alfonso recognised with UMP Fashion Living Legend Award". Lionesses of Africa. Retrieved 2020-01-10.
  8. ^ "The rise of Lilly Alfonso". CNN.com. 29 August 2014.
  9. ^ Lilly Alfonso Fashion designer interview On CNN - African Voices, retrieved 2019-11-19
  10. ^ "African Dream: Malawi's Lilly Alfonso". BBC News. Retrieved 2019-11-19.
  11. ^ "Malawian fashionprenuer Lilly Alfonso grooms grassroot talents". Malawi Nyasa Times - News from Malawi about Malawi. 2018-11-07. Retrieved 2019-11-19.


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