Wikipedia

Lipton

(Redirected from Liptons)
Not to be confused with Lepton.
For other uses, see Lipton (disambiguation).

Lipton is a brand named after its founder, Sir Thomas Lipton who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1890 for which the brand is now best known.

Lipton
Product typeTea
OwnerLipton Teas and Infusions
CountryScotland
Introduced1890; 134 years ago (1890)
MarketsWorldwide
Previous owners
Websitelipton.com

The Lipton brand today is owned by LIPTON Teas and Infusions after CVC Capital Partners acquired the business from Unilever in 2022.[1]

Unilever retained use of the Lipton brand for tea in India, Nepal, and Indonesia as well as for ready to drink beverages globally, such as Lipton Ice Tea, which are sold by a joint venture between Unilever and PepsiCo,[2][3] and not associated with LIPTON Teas and Infusions.

Unilever continues to produce instant soup mixes under the Lipton name in North America,[4] which is also not associated with LIPTON Teas and Infusions.

History

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For the personal history of Thomas Lipton, see Thomas Lipton.

Origins

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Thomas Lipton, founder

In 1871, Thomas Lipton (1848–1931) of Glasgow, Scotland, used his small savings to open his own shop, and by the 1880s the business had grown to more than 200 shops.[5] In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores, Maypole Dairy Company, Vyes & Boroughs, Templetons and Galbraiths & Pearks to form a food group with more than 3,000 shops. The group traded in the high street under various names, but was registered on the UK stock market as Allied Suppliers.[6] Lipton's became a supermarket chain focused on small towns. Allied was acquired by Argyll Foods in 1982; the supermarket business was rebranded as Presto during the 1980s.

Development

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Lipton advertisement from Spain, 1926

Shortly after opening his shop Thomas Lipton began travelling the world for new items to stock. One such item was tea, a rare and expensive luxury at the time. Sales had doubled from £40 million in the late 1870s to £80 million by the mid-1880s. In 1890 Lipton purchased tea gardens in Ceylon, now Sri Lanka, from where he packaged and sold the first Lipton tea.[7] He arranged packaging and shipping at low cost, and sold his tea in packets by the pound (454g), half-pound (227g), and quarter-pound (113g), with the advertising slogan: "Direct from the tea gardens to the teapot." Lipton teas were an immediate success in the United States.[5]

The Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the United States and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business from Allied Suppliers.

In 1991, Unilever created a joint venture with PepsiCo, the Pepsi Lipton Tea Partnership (PLTP), for the marketing of ready to drink teas in North America.[8] This was followed in 2003 by a second joint venture, Pepsi Lipton International (PLI), covering many non-North American markets.[9] PLI was expanded in September 2007 to include a number of large European and other markets.[10] PepsiCo and Unilever each control 50 percent of the shares of these joint ventures.[11]

In May 2007, Unilever became the first company to commit to sourcing all tea in a sustainable manner.[12] Working with the Rainforest Alliance, an international environmental NGO, Unilever, announced all Lipton Yellow Label tea bags sold in Western Europe would be certified by 2010 and all Lipton tea bags sold globally by 2015.[13] Lipton's own tea estates were among the first to be certified.[14][15] Lipton tea bearing the Rainforest Alliance seal appeared on Western European markets in 2008 and started appearing in North America in 2009.[16][17] On 6 May 2009, Lipton received a Corporate Green Globe Award for its work with the Rainforest Alliance.[18]

In 2011, PETA criticized Unilever for conducting and funding experiments on rabbits, pigs and other animals in an attempt to make human health claims about the tea's ingredients. According to the animal rights organization, Unilever decided to end the practice after receiving more than 40,000 appeals from PETA supporters and days before PETA made plans to launch its "Lipton CruelTEA" campaign.[19] Unilever no longer tests their products on animals unless required to by governments as part of their regulatory requirements.[20]

Unilever reached an agreement in November 2021 to sell the majority of its tea business to private equity firm CVC Capital Partners for €4.5 billion. [21] This included the Lipton brand except where Unilever retained its use for tea in India, Nepal, and Indonesia, for ready to drink teas globally, and for soup mixes in North America. [22] The sale was completed in July 2022, with the new company named ‘LIPTON Teas and Infusions’. [3]

Due to the Russian invasion of Ukraine, LIPTON Teas and Infusions decided in August 2022 to completely withdraw from the Russian market and stop the production and sale of Lipton tea.[23]

Present day

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Dambatenne Tea Factory, Thomas Lipton's first tea plantation located in Badulla, Uva Province, Sri Lanka

Available in over 150 countries, Lipton tea is particularly popular in Europe, North America, Africa and the Middle East, parts of Asia and Australasia (Australia and New Zealand) as well as Latin America, and the Caribbean. Despite its British origins, Lipton tea (such as Lipton Yellow Label) is not marketed in the United Kingdom, where brand owner LIPTON Teas and Infusions sells PG Tips. Lipton Ice Tea, from the Unilever PepsiCo joint venture is available in the United Kingdom.

Lipton tea blends are selected from many different plantations around the world, from well-known producing countries, including Sri Lanka, India, Kenya, and China.[24] Apart from the usual black leaf tea, the brand offers many other varieties, including green leaf teas, flavoured black teas, herbal teas, and milk tea in various Asian markets.

The Lipton Tea Innovation & Technology Academy was launched by LIPTON Teas and Infusions together with the Government of Kenya and the University of Kabianga in February 2024 to offer training varying from vocational courses to advanced degrees in tea growing and harvesting.[25][26]

In May 2024, LIPTON Teas and Infusions announced an agreement to sell its tea estates in Kenya, Tanzania, and Rwanda to Browns Investments with the proceeds reinvested into East Africa’s tea industry. [27][28]

Brands

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A tin of loose Earl Grey tea

The Lipton brand is nowadays used for three types of consumer goods: tea (tea bags, loose tea, tea concentrates and tea powders), ready to drink tea (bottles and cans), and soup mixes.

Lipton Yellow Label

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Lipton Yellow Label tea has been sold since 1890, when Sir Thomas Lipton introduced the first version of the yellow pack with a red Lipton shield that is still in use today. It is sold in 150 countries worldwide.[29] Lipton Yellow Label is a blend of several types of tea, sold both in tea bags and as loose tea, rolled into small leaves like gunpowder green tea.

Lipton Cold Infused

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A range of specially formulated teas that infuse in cold water. Also variously described as “cold brew” or “real iced tea” .[30]

Lipton Iced Tea

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Lipton Iced Tea or Lipton Ice Tea[31] a ready to drink tea brand made and distributed by the joint ventures between Unilever and PepsiCo. It is typically sold in five flavours, lemon, peach, mint & lime, mango, and raspberry. Citrus, watermelon, and mixed berry flavours are also available in some regions.

Lipton Brisk

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Brisk, formerly Lipton Brisk, is a ready to drink iced tea brand made and distributed primarily in North America by the joint venture between Unilever and PepsiCo. It differs from other iced tea brands in that phosphoric acid is added to the blend, giving the beverage a distinctive sharp flavour.

Pure Leaf

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Pure Leaf is an iced tea brand distributed primarily in The Americas by the PepsiCo-Lipton joint venture. Unlike Lipton Iced Tea and Brisk, which use a freeze-dried instant tea powder, Pure Leaf is brewed in liquid. The brand is sold in square bottles made of recyclable PET plastic.[32]

Soup mixes

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Lipton ran an advertisement campaign promoting French onion dip prepared at home using Lipton's French onion soup mix, thus helping to popularize chips and dip.[33] Hundreds of new commercially produced varieties of dips were later introduced in the U.S.[33]

Marketing and advertising

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A Lipton can was used as a prop in the popular horror film Night of the Living Dead (1968)

In 1914, Lipton's tea was one of the sponsors for the first flight from Melbourne to Sydney by French aviator Maurice Guillaux, at the time the longest air mail and air freight flight in the world. Sponsor Lipton printed 250,000 copies of a letter Guillaux wrote saying "I found it the most delicious tea I have ever tasted....I found it very soothing to the nerves", and these could be had by sending Lipton a one-penny stamp. For a threepenny stamp, Lipton would send out a quarter-pound pack of tea.[34]

In an attempt to change the negative perception of iced tea in the United Kingdom – as 60% claimed they did not like the taste before even trying it – the Unilever PepsiCo joint venture carried out a London-based summer marketing campaign in 2010 under the slogan "Don't knock it 'til you’ve tried it!";[35] roaming demonstrators handed out 498,968 samples over the 58-day run. After the campaign, 87% of consumers claimed to enjoy Lipton Ice Tea, while 73% said they were more likely to purchase in the future.[36] A similar campaign, with slogan "Let's Go!", was carried out in summer 2017.[37] Lipton also made commercials starring The Muppets for the 2014 The Walt Disney Company film Muppets Most Wanted.[38][39]

Product quality controversy

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During the 2008 Chinese milk scandal, Unilever recalled its Lipton milk tea powder in Hong Kong and Macau, after the company's internal checks found traces of melamine in the powder.[40][41]

In November 2011, the General Administration of Quality Supervision, Inspection and Quarantine of China found high levels of pesticides such as bifenthrin in one variety of Lipton tea. Unilever responded by clearing the shelves of all affected products.[42] In April 2012, Greenpeace raised further questions about Lipton products in China, after two varieties of Lipton tea the group purchased in Beijing supermarkets failed safety tests, with the results allegedly failing to meet the regulations enforced in the European Union.[43] The group also stated, "Some of the detected pesticides are also banned for use in tea production by the Chinese Ministry of Agriculture."[43] Unilever China denied the findings, stating all Lipton products within the country were safe.[42]

Lipton's Seat

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At the summit of Lipton's Seat, a wooden sign, and an old bronze statue of Sir Thomas Lipton

Lipton's Seat is a high observation point in the hills of Poonagala, Bandarawela, Sri Lanka, near Thomas Lipton's first tea plantation, the Dambatenne Tea Factory. It is reached by climbing for around 8 km, surrounded by peaceful green tea plantations and an occasional colourful tea plucker. From Lipton's Seat the Uva, Sabaragamuywa and Central province spread out from before one's feet in a display rivalling that of another famed Sri Lankan observation point, World's End, Sri Lanka[44] within the Horton Plains National Park in the Nuwara Eliya District.

See also

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References

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  1. ^ "CVC agrees €4.5bn deal to buy Unilever's tea business". www.ft.com.
  2. ^ Editor, Ashley Armstrong, Retail (27 May 2024). "Unilever agrees sale of PG Tips and Lipton to CVC Capital Partners". {{cite news}}: |last1= has generic name (help)CS1 maint: multiple names: authors list (link)
  3. ^ a b "Unilever completes sale of tea business - Food & Drink Business". www.foodanddrinkbusiness.com.au.
  4. ^ https://www.liptonkitchens.com/home.html. {{cite web}}: Missing or empty |title= (help)
  5. ^ a b "History of Thomas J. Lipton Company". Fundinguniverse.com. Archived from the original on 26 May 2012. Retrieved 22 October 2012.
  6. ^ Allied Stores was originally formed in 1929 to act as the group's purchasing arm.
  7. ^ "From the tea garden to the tea pot: Sir Thomas Lipton's Vision". Lipton Tea. Archived from the original on 29 October 2014. Retrieved 29 October 2014.
  8. ^ Press, The Associated (4 December 1991). "COMPANY NEWS; Pepsi, Lipton Form Venture". The New York Times.
  9. ^ "STOP PRESS: Unilever and Pepsico create joint venture". www.campaignlive.co.uk.
  10. ^ "Unilever and PepsiCo extend Lipton ready-to-drink tea joint venture". foodmanufacture.co.uk. 13 September 2007.
  11. ^ "Unilever and PepsiCo expand Lipton tea joint venture". Reuters. 14 September 2007.
  12. ^ "Unilever to sell environmentally sustainable tea". The San Diego Union-Tribune. Reuters. Archived from the original on 31 July 2009. Retrieved 29 October 2014.
  13. ^ "About us". Unilever. Archived from the original on 17 June 2007. Retrieved 29 October 2014.
  14. ^ "Time to brew up a sustainable cuppa". The Independent. Archived from the original on 7 January 2008. Retrieved 29 October 2014.
  15. ^ Rainforest-Alliance certified "Lipton Tea Companies" national archives
  16. ^ "Sense & Sustainability: Banking on greener tea". National Post. Retrieved 29 October 2014.[permanent dead link‍]
  17. ^ Nicholson, Marcy (6 May 2009). "Rainforest certified Lipton tea reaches U.S." Reuters. UK. Archived from the original on 19 July 2012. Retrieved 29 October 2014.
  18. ^ "Past Gala Honorees". Rainforest Alliance. Archived from the original on 26 October 2017. Retrieved 25 October 2017.
  19. ^ Zelman, Joanna (2 February 2011). "Unilever Ends Animal Testing On Lipton Tea Products After PETA Threatens Major Campaign". Huffington Post. Archived from the original on 10 February 2015. Retrieved 10 February 2015.
  20. ^ "Developing alternative approaches to animal testing". Unilever. Archived from the original on 7 March 2024. Retrieved 8 June 2016.
  21. ^ Editor, Ashley Armstrong, Retail (11 July 2024). "Unilever agrees sale of PG Tips and Lipton to CVC Capital Partners". www.thetimes.com. {{cite news}}: |last1= has generic name (help)CS1 maint: multiple names: authors list (link)
  22. ^ "Unilever to divest most of its tea business but keep RTD Lipton". www.ingredientsnetwork.com.
  23. ^ "Чай Lipton и Brooke Bond перестанут продавать в России". rbc.ru (in Russian). 1 August 2022. Archived from the original on 27 August 2022. Retrieved 27 August 2022.
  24. ^ "Lipton Tea can do that: Producing the Finest". Unilever. Archived from the original on 11 January 2009.
  25. ^ "Launch of Lipton Tea Innovation and Technology Academy, State House, Nairobi". YouTube. 22 February 2024.
  26. ^ https://www.kabianga.ac.ke/lipton-tea-innovation-and-technology-academy-ltita-launch. {{cite web}}: Missing or empty |title= (help)
  27. ^ week, Stay up to date on the editors' picks of the (7 May 2024). "Sri Lanka's Browns acquires Lipton tea estates in Kenya, Rwanda and Tanzania". Business Daily. {{cite web}}: |first1= has generic name (help)
  28. ^ "Lipton Teas and Infusions, Browns Investments agree long-term partnership". The Nation. 14 May 2024.
  29. ^ "Lipton Tea". Lipton Tea. Archived from the original on 20 September 2012. Retrieved 29 October 2014.
  30. ^ Selwood2019-02-20T15:57:00+00:00, Daniel. "Unilever's Lipton claims UK first with cold-brew tea leaves". The Grocer.{{cite news}}: CS1 maint: numeric names: authors list (link)
  31. ^ "Lipton Ice Tea website". Archived from the original on 28 September 2022. Retrieved 12 May 2018.
  32. ^ ""Green" tea packaging: Tea producers opting for PET". plasticstoday.com. 20 November 2015. Archived from the original on 7 October 2021. Retrieved 7 October 2021.
  33. ^ a b Smith, Andrew F. (May 2007). The Oxford Companion to American Food and Drink. Oxford University Press, USA. p. 145. ISBN 978-0-19-530796-2 – via Google Books.
  34. ^ Sydney Morning Herald, Saturday 25 July 1914.
  35. ^ "Lipton launch 'Don't Knock it Until You've Tried It' Campaign". Promotional Marketing. Archived from the original on 22 June 2015.
  36. ^ "Lipton Experiential Marketing Results". iD Experiential. Archived from the original on 25 August 2014.
  37. ^ "Lipton Ice Tea summer experiential campaign". IPM Bitesize. 30 June 2017. Archived from the original on 21 December 2020. Retrieved 17 August 2020.
  38. ^ "The Muppets Take over NYC in This New Lipton Tea Commercial". www.fastcompany.com. 26 February 2014. Archived from the original on 5 July 2020. Retrieved 5 July 2020.
  39. ^ "Lipton® inspires people to "Be More Tea™"". Unilever USA. Archived from the original on 5 July 2020. Retrieved 5 July 2020.
  40. ^ "Lipton-brand milk tea powder recalled in Asia". Yahoo! News. Associated Press. Archived from the original on 3 October 2008. Retrieved 30 September 2008.
  41. ^ "Lipton milk tea powder recalled in Hong Kong". USA Today. Associated Press. 30 September 2008. Archived from the original on 2 August 2009. Retrieved 30 September 2008.
  42. ^ a b Blanchard, Ben (24 April 2012). "Greenpeace says finds tainted Lipton tea bags in China". Chicago Tribune. Archived from the original on 26 April 2012. Retrieved 30 April 2012.
  43. ^ a b "Lipton tea laced with toxic pesticide residue". Greenpeace. Archived from the original on 29 October 2014. Retrieved 29 October 2014.
  44. ^ "Sri Lanka: On The Trail Of Sir Thomas Lipton | History of Ceylon Tea". www.historyofceylontea.com. Archived from the original on 10 April 2021. Retrieved 10 April 2021.
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