Wikipedia

List of Target brands

Target Corporation, like many large retail and grocery chain stores, offers private brands.

Apparel brands

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Men's

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  • Goodfellow & Co., men's clothing, accessories, and grooming products[1]
  • Original Use, "street style" men's clothing[2]

Women's

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  • Universal Thread, denim-based women's clothing[3]
  • Wild Fable, women's clothing brand targeting gen-Z[4]
  • Prologue, a line of sophisticated female clothing[5]
  • Auden, an intimates and lingerie exclusive brand[6]
  • Stars Above, an in-house brand for sleepwear[6]
  • Colsie, an intimates and loungewear brand[6]
  • Xhilaration, a line of intimate and sleepwear, along with swimwear
  • JoyLab, a fitness-clothing line for women[7]
  • A New Day, a clothing line of general women's clothing[8]

General

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  • All in Motion, a line of activewear with options for both men and women[9]
  • PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.[10]

Youth and Infants

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  • Cat and Jack, a children's line of apparel and accessories[11]
  • Cloud Island, a baby's line of bedding and clothing[12]

Grocery brands

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  • Good & Gather, a food and beverage brand, replaced Archer Farms, Sutton & Dodge, and Simply Balanced[13]
  • Favorite Day, specialty foods, drinks, treats, and snacks[14]
  • Favorite Day Bakery, baked goods[14]
  • Market Pantry, value grocery products[15]

Seasonal brands

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  • Wondershop, a Christmas decoration brand[16]
  • Hyde and Eek! Boutique, a Halloween decoration brand[17]

Housewares and other brands

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  • Boots & Barkley, a pet food and supply line
  • Embark, an outdoor gear line of camping and travel equipment
  • Room Essentials, a low-end home-goods line
  • Brightroom, a line of storage solutions[18]
  • Threshold, a premium furniture line
  • Heyday, a line of electronic accessories[19]
  • Pillowfort, a children's line of bedding
  • Project 62, a household-goods line placed alongside Room Essentials
  • Hearth and Hand, a home and lifestyle brand, in collaboration with designer Joanna Gaines[20]
  • Opalhouse, eclectic home decor
  • Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
  • Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products

Corporate

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  • Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.[21]

References

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  1. ^ "What Target's expansion of private label Goodfellow and Co means for competitors". Glossy. 2019-06-03. Retrieved 2023-09-06.
  2. ^ "Target Is Launching a 'Street-Style' Line. Here's What You Need to Know". Esquire. 2018-05-24. Retrieved 2023-09-06.
  3. ^ "Here's Your First Look at Target's Inclusive New Fashion Line". Glamour. 2018-01-15. Retrieved 2023-09-06.
  4. ^ "Target Is Launching Another Fashion Brand—And It's So '90s". Glamour. 2018-08-01. Retrieved 2023-09-06.
  5. ^ "Target Is Launching a New Workwear-Focused Fashion Brand". Glamour. 2018-09-05. Retrieved 2023-09-06.
  6. ^ a b c "Finding the Perfect Bra—and More—Is Now Easier and More Affordable at Target". Target Corporate. Retrieved 2023-09-06.
  7. ^ Hamanaka, Kari (2017-09-18). "Target Aims for Bull's-eye in Brand Retool". WWD. Retrieved 2023-09-06.
  8. ^ "See Target's new women's line, which comes in sizes XXS to 4X". TODAY.com. 2017-08-29. Retrieved 2023-09-06.
  9. ^ Edelson, Sharon. "If You're Ready To Get Moving, Try Target's Newest $1B Brand". Forbes. Retrieved 2023-09-06.
  10. ^ "Target Brands : PRIDE : Target". www.target.com. Retrieved 2023-10-31.
  11. ^ "Target overhauls kids apparel line under new Cat & Jack brand". Retail Dive. Retrieved 2023-09-06.
  12. ^ "Cloud Island at Target". Brand Vision Group. Retrieved 2023-09-06.
  13. ^ "Good & Gather : Target". www.target.com. Retrieved 2023-09-06.
  14. ^ a b PYMNTS (2021-03-09). "Target To Roll Out 'Favorite Day' Food And Beverage Brand". www.pymnts.com. Retrieved 2023-09-06.
  15. ^ "Market Pantry : Target". www.target.com. Retrieved 2023-09-06.
  16. ^ "Wondershop : Target". www.target.com. Retrieved 2023-09-06.
  17. ^ "Hyde & EEK! Boutique : Target". www.target.com. Retrieved 2023-09-06.
  18. ^ "Target launches new private label home organization line". Store Brands. Retrieved 2023-09-06.
  19. ^ "Heyday, Target's first exclusive electronics brand, is now offering a 50% discount on several of its goods". GadgetAny. 2023-01-30. Retrieved 2023-09-06.
  20. ^ "Target Announces Hearth & Hand with Magnolia, A Partnership with Chip and Joanna Gaines". Target Corporate. Retrieved 2023-09-06.
  21. ^ "Target Bullseye Shop". www.bullseyeshop.com. Retrieved 2023-10-31.
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