Star Bharat is an Indian Hindi-language general entertainment pay television channel operated by JioStar.
| Type | Television Channel |
|---|---|
| Country | India |
| Broadcast area | Worldwide (except UK) |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080i HDTV (downscaled to letterboxed 576i for the SDTV feed) |
| Ownership | |
| Owner | JioStar |
| History | |
| Launched | 28 August 2017 |
| Replaced | Life OK |
| Replaced by | Utsav Bharat (Europe) |
| Former names |
|
| Links | |
| Website | Star Bharat on Disney+ Hotstar |
| Availability | |
| Streaming media | |
| Disney+ Hotstar | India |
History
editThe channel was first launched as Star One on 1 November 2004 as an Indian subscription television youth channel that primarily broadcast in Hindi. Part of News Corporation's Star TV network in Asia and distributed internationally by Fox International channels. In November 2006, Star One and Star Gold were launched in the UK on Sky.
Star One was rebranded as Life OK in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat.[1]
On 30 December 2020, Disney announced that the Star branding would be replaced with the Utsav branding from 22 January 2021. On 22 January 2021, Star Bharat became Utsav Bharat, and this change is currently effective in parts of Europe.
Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality show Swayamvar – Mika Di Vohti. The new slogan was Dil Deke Dekho Zara (Give Your Heart Away and See).[2] The Star wordmark in the logo is no longer uppercase but is now identical to the Star wordmark in the logos of Star Jalsha, Star Pravah, Star Suvarna and the newly launched Star Kiran. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted by Star Suvarna during its rebrand in late 2020.
Programming
editReferences
edit- ^ "Life Ok rebranded as Star Bharat, may start from 15 August". Indian Television. 21 July 2017. Archived from the original on 13 August 2019.
- ^ "Star Bharat unveils new brand identity- 'Dil Deke Dekho Zara'". Adgully. 26 July 2022. Archived from the original on 2 August 2022. Retrieved 2 August 2022.