Little Hearts Festival

The Little Hearts Festival, was a three-day music festival held in Cape Town, South Africa, held 5–7 December 2008 in aid of three children's charities: Cotland’s Baby Sanctuary, CHOC, and Red Cross War Memorial Children's Hospital. The festival featured the performances of twenty-four artists at the V&A Waterfront Amphitheatre.

Little Hearts Festival
GenrePop, Rock, world, electronic, Reggae, folk, hip hop
Dates5, 6, 7 December 2008
Location(s)Cape Town, South Africa
Years active2008
FoundersMark Schellhas, I Love Music Entertainment
Websitelittleheartsfestival.co.za

Overview

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The Little Hearts Festival, was a three-day music festival held in Cape Town, South Africa, held between 5–7 December 2008 in aid of three children's charities: Cotland’s Baby Sanctuary, CHOC, and Red Cross War Memorial Children's Hospital. The festival featured the performances of twenty-four artists at the V&A Waterfront Amphitheatre.[1]

The fundamental philosophy of the event was that all costs were absorbed by the organisers sponsors and artists directly so that the charities would receive full benefit of donations.

All total revenue derived from the event, not just "proceeds", was collected by the charities directly, in addition to over 3’000 toys collected for the children under the care of the charities. The toys were delivered to the children over the month of December 2008 as Christmas presents.[2]

Location

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The festival was held at the open-air V&A Waterfront Amphitheatre, Cape Town, South Africa. 33°54′17″S 18°25′12″E / 33.904859°S 18.420129°E / -33.904859; 18.420129

 
 
Map showing the location of the Little Hearts Festival within Cape Town.

Organisation

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The festival was organised by Mark Schellhas and Melissa Rhode (through Schellhas' company, I Love Music Entertainment). Sponsorships were provided by partners in media, transport and hospitality. The artists themselves sponsored their performances. Transport logistics provided by Michael Eastman.

Sponsors

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The V&A Waterfront provided their Amphitheatre Stage, sound crew and security staff to the festival. Catering was supplied by the Waterfront Pick 'n Pay. Sound equipment was provided by Marshall Music, Cape Town. Avis supplied vans for transportation of the artists and toys. Airline 1time sponsored all flights and artists were accommodated by Village and Life and Protea Fire and Ice Hotels. Heart FM, Your LMG, Overtone, V&A Waterfront were the core media partners.

Artists & schedule

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Friday, 5 December 2008

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Time Artist
3pm Glenn Robertson Jazz Band
4pm Failing Forward
5pm 12th Avenue
6pm The Beams
7pm Tasha Baxter
8pm Chasing Friday
9pm The Plastics

Saturday, 6 December 2008

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Time Artist
10am Pravda23
11am Natalia
12am Mark Schellhas
1pm Andy Lund & The Mission Men
2pm Abavuki
3pm The Gugulethu Tenors
4pm Strayplay
5pm Jamali
6pm JacSharp (electro)
7pm The Lancaster Band
8pm Louise Day Band

Sunday, 7 December 2008

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Time Artist
10am The Brothers Streep
11am Captain Stu
12am Joshua Grierson
1pm Julia Fabrin Jakobsen
2pm Josie Field
3pm Forgotten Superhero
4pm Hot Water
5pm CODA[3]

References

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  1. ^ "The Little Hearts Charity Festival". V&A Waterfront.
  2. ^ "The Little Hearts Music Festival". Overtone Music Blog.
  3. ^ "Overtone Review: Coda live at The Little Hearts Festival 2008". Overtone.
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