London Cheerleaders Zoo Riot

London Cheerleaders Zoo Riot (previously known as London Cheerleaders Zoo Fever) are a professional and competitive cheerleading team in London, established in 2008 by Jessica Zoo. Studies in 2010 showed that 37% of schools in the UK (four in ten) offered Cheerleading as part of the physical education curriculum (figures published by the UK Department of Education in September 2010).[1] This number has only been increasing since, making the UK one of the fastest-growing competitive cheerleading communities worldwide. The London cheerleading team gained popularity with the release of a cheerleading fitness DVD in 2011, Cheerobics, and have been featured on a number of TV shows and commercials since 2008. In mid-2016, the team was renamed London Cheerleaders Zoo Riot due to a merger between Zoo Fever & Zumba Riot.[2][3][4]

London Cheerleaders Zoo Riot
SportCheerleading and competition dance
Founded2008
Based inLondon United Kingdom
ColorsColumbia blue, white, red and yellow        
OwnerJessica Zoo
ChampionshipsBCA Grand National Champions 2014
Websitelondoncheerleaders.co.uk

Awards

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London Cheerleaders Zoo Riot hold the 2014 Grand National Champion title at the British Cheerleading Association for Dance.[5]

Publicity

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London Cheerleaders Zoo Riot have been featured on a number of UK and international TV shows, including A League of Their Own Game Changers,[6] BT Sport, Britain's Got More Talent Sport Relief and Got to Dance. The team also featured in a number of music videos including Black Kids "I'm Not Gonna Teach Your Boyfriend How to Dance with You",[7] Molly Beanland's "Real Life",[8] H&M’s Merry ‘Happy Merry’ video with Katy Perry,[9] and Andy Burrows "Because I Know That I Can".[10] Over the years, Zoo Riot has also been covered in the press for the creation of their cheerleading fitness class Cheerobics®. Features have included the Dr. Oz Show, The Mirror,[11] Daybreak,[citation needed] Grazia,[12] Cosmopolitan[13] and among others.

Location

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The London Cheerleaders Zoo Riot train at their gym[14] in Waterloo, London

References

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  1. ^ Barkham, Patrick (October 6, 2010). "Why cheerleading is booming in Britain's schools". The Guardian. Retrieved October 6, 2010.
  2. ^ "Fitness gurus behind Cheerobics and Zumba Riot team up for new project, Zoo Riot". The York Press. September 9, 2016. Retrieved December 23, 2016.
  3. ^ "#OFFICEYOGA AND MORE IN THIS MONTHS NEWS". Best Fit Magazine. December 15, 2016. Retrieved December 23, 2016.
  4. ^ "Fitness gurus behind Cheerobics and Zumba Riot team up for new project, Zoo Riot". Your Local Guardian. September 9, 2016. Retrieved December 23, 2016.
  5. ^ "Cheerleaders are 'on call' at Sport Relief finish line". The Evening Standard. March 14, 2016. Retrieved March 14, 2016.
  6. ^ "Bobsleigh and cheerleading super skills shown in Game Changers studio". Sky Sports Game Changers. Retrieved April 12, 2014.
  7. ^ "Black Kids Videos". Black Kids. Retrieved April 8, 2008.
  8. ^ "Molly Beanland 'Real Life' by Jonathan Entwistle". Promo News. Retrieved April 3, 2014.
  9. ^ "H&M Christmas advert". Business Insider. Retrieved November 23, 2015.
  10. ^ "Andy Burrows". Retrieved September 7, 2012.
  11. ^ "Cheer yourself fitter: Trying out the new Cheerobics fitness craze... with pompoms". Mirror. June 27, 2012. Retrieved June 28, 2012.
  12. ^ "Have You Tried Cheerobics Yet? We Shake Our Pompoms With ZF London Cheerleaders". Grazia Daily. Retrieved January 23, 2015.
  13. ^ "Trying out Cheerobics". Cosmopolitan. July 13, 2012. Retrieved July 13, 2012.
  14. ^ "Soho Gyms". Retrieved December 9, 2014.