Lost is an independent Shanghai-based biannual magazine focused on travel stories, experiences, and inner thoughts. The magazine is published in both English and Chinese (Mandarin).[1]
| Editor | Nelson Ng |
|---|---|
| Categories | Travel |
| Frequency | Biannual |
| Founder | Nelson Ng |
| First issue | 2014 |
| Country | China |
| Based in | Shanghai |
| Language |
|
| Website | Lostmagazine.org |
History
editThe magazine was founded in 2014 by Singaporean Nelson Ng, a designer for Wieden+Kennedy Shanghai.[2][3] He started Lost Magazine for fun and to follow his passion for publishing zines. 500 copies of the first issue were released, followed by 750 reprints. The contributors of the first issue were mainly Ng's coworkers at W+K.[4] He also chose a print format as a response to the overflowing trend of digital magazines.[5]
In 2017, Ng quit his day job to work from his home studio and focus on the production of Lost.[6] By 2020, the magazine grew to 3000 prints per issue.[4]
Description
editLost is a biannual bilingual (English and Chinese) magazine about travel, but adopts a first-person point of view only : "most travel magazines tell you about the beautiful beaches or amazing cuisine of exotic places. It’s none of that. What Lost offers is personal stories and reflections from travel,"[7] a "travel outside to go inwards."[5] The magazine takes external writers' submissions, but rejects any article that sounds like a travel guide with touring tips. To describe the philosophy of his magazine, Ng refers to Lin Yutang's quote: 个真正的旅行家必是一个流浪者，经历着流浪者的快乐、诱惑和探险意志; 'A true traveler must be a wanderer', ' experiencing the joy', ' temptation and will of adventure of a wanderer.'[8]
The magazine's paper is a 70-gram recycled paper from China, which soothes visuals and gives it a earthy tone.[7] Each issue covers ten stories in 200 pages.[6]
Some libraries have refused to distribute the magazine because they found it too hard to classify.[6] Lost can be found at The Mix Place library in Shanghai,[9] and found a niche distribution in European and North American coffee shops.[5]
References
edit- ^ Yeung, Helena (2016-07-11). "'LOST' Magazine Documents Self-Discovery Through Travel Experiences and Stunning Photography". Hypebeast. Retrieved 2024-04-25.
- ^ "Lost Magazine explores global travel from a uniquely Chinese perspective". www.itsnicethat.com. Retrieved 2024-04-25.
- ^ "The new breed of travel magazines". www.ft.com. Retrieved 2024-04-28.
- ^ a b "What or Who is Lost? - Conversation with Nelson Ng". Dear. Retrieved 2024-04-25.
- ^ a b c "Feature: LOST Magazine". Mountain Gazette. 2023-08-11. Retrieved 2024-09-09.
- ^ a b c VERSE. "一人擔當的雜誌《LOST》：旅行就是探訪自我的內在對話 | VERSE". LINE TODAY (in Traditional Chinese). Retrieved 2024-05-20.
- ^ a b Calcagno, Leonardo (2015-12-04). "Lost : self-discovery through travel". Baron Mag. Retrieved 2024-04-28.
- ^ "《LOST》：不会告诉你攻略的「非典型」独立旅行杂志". 知乎专栏 (in Chinese). Retrieved 2024-04-28.
- ^ Ng, Nelson (2016-04-07). "The Mix Place, Shanghai". magCulture. Retrieved 2024-09-09.
External links
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