Luna Daily is a British cosmetics and feminine hygiene brand founded in London in 2019 by Katy Cottam.
 | |
| Industry | Cosmetics |
|---|---|
| Founded | November 25, 2019 [1] |
| Founder | Katy Cottam (CEO) |
| Headquarters | , |
Key people | Sarah Watt (Director) Jonathan Heilbron (Director) |
Number of employees | 4 (2022 [2]) |
| Website | luna-daily |
History
editLuna Daily was founded in 2019, and is a privately held business headquartered in London, England.[3] Luna Daily was conceived from founder Cottam's own experiences with using traditional bodycare products, and stigma associated with feminine hygiene products.[4][5] Cottam herself having worked for major beauty and skincare brands L'Oréal and Charlotte Tilbury.[6] Luna Daily is a manufacturer of female body care and intimate wellness products In the March 2023, Luna Daily secured $3.7m seed funding Redrice, Joyance, and Velocity Juice, as well as angel investors. In April 2023, Luna Daily was officially stocked in US based Sephora stores, and later in 2023 was stocked in British branches of Boots and online with ASOS.[7][8][9][10]
In November 2023, Luna Daily launched their Vulva advertising campaign with advertising agency JOAN. The campaign included projecting the word Vulva onto the Tate Modern art gallery.[11][12]
Moving in 2024, Luna Daily expanded their product line to include a new range for pregnancy, post-birth and beyond supporting new mothers.[13] In July, Unilever Ventures invested over £2 million, and brings the brand’s total funding raised to date to £4.7 million.[14][15]
References
edit- ^ "La Vie Holdings Ltd". gov.uk.
- ^ "La Vie Holdings Ltd Annual Accounts 2022". gov.uk.
- ^ "Luna Daily Overview". Pitchbook. Retrieved 26 December 2023.
- ^ "Katy Cottam, Luna Daily: vulvas and ending the stigma around intimate skincare". foundersforgood.io. Retrieved 26 December 2023.
- ^ "Luna Daily: About". Luna Daily. Retrieved 26 December 2023.
- ^ "WoW Woman in Women's Health I Katy Cottam, CEO and Founder of Luna Daily". Women of Wearables. 30 March 2023. Retrieved 26 December 2023.
- ^ "Luna Daily enters the U.S., secures $3.7 million investment". fashionnetwork.com. Retrieved 26 December 2023.
- ^ "FUNDRAISINGIntimate female care brand Luna Daily raises £3m as it launches into the US". The Grocer. Retrieved 26 December 2023.
- ^ "Luna Daily expands retail footprint with launch at Boots". theindustry.beauty. 27 September 2023. Retrieved 26 December 2023.
- ^ "Luna Daily". Asos. Retrieved 26 December 2023.
- ^ "VIVA LA VULVA: LUNA DAILY LAUNCHES WELLNESS THERAPY HOTLINE". beautymatter.com. Retrieved 26 December 2023.
- ^ "Body-care start-up Luna slaps vulva over 'phallic Tate'". Decision Marketing. Retrieved 26 December 2023.
- ^ "Luna Daily launches new 'Motherhood' collection as it looks to "revolutionise" the category". theindustry.beauty.
- ^ "Unilever Ventures invests in intimate body care brand Luna Daily". voguebusiness.com.
- ^ "Luna Daily secures funding from Unilever Ventures". thegrover.co.uk.