Magna-Tiles are a construction toy system. The pieces are plastic tiles of varying shapes that snap together magnetically, allowing users to build various geometric structures.
Magna-Tiles were originally developed in Japan, where they were sold under the name Pythagoras.[1][2] American salesman Rudy M. Valenta saw the toy while visiting Japan in 1996 and bought the rights to the toy.[1][2] He founded Valtech Co. in 1997 with his wife, Noriko, to bring the magnetic tiles sets to the US and world. At first, the product was launched in the US under the name Pythagoras but had little traction as the branding and name did not match the US Market [1][2] It was quickly rebranded to Magna-Tiles and had the logo Pythagoras on the packaging for a few years to come before it was dropped permanently.
Sales began slowly,[1][2] but Magna-Tiles are now "ubiquitous" among young children in the United States.[2] The New York Times and other publications have highlighted Magna-Tiles as a top toy.[3][4]
Similar products include Magformers, Playmags, and Picasso Tiles.[5]
References
edit- ^ a b c d Mickiewicz, Martine (October 2004). "Valtech: Magna-Tiles and the Triangle of Learning". TD Monthly. Archived from the original on June 24, 2006.
- ^ a b c d e Vanamee, Norman (September 29, 2015). "The Latest in Juvenile Chic: Black Magna-Tiles". Architectural Digest. Retrieved August 19, 2019.
- ^ "Learning Toys and STEM Toys We Love". Wirecutter. Retrieved August 19, 2019.
- ^ "Great Gifts for Kids (and What Makes Them Great)". The New York Times. December 11, 2018. Retrieved August 19, 2019.
- ^ Garibian, Sabrina (February 16, 2018). "Magna-Tiles vs. Magformers: A magnetic tile throwdown". BabyCenter. Retrieved August 19, 2019.