Make it in the Emirates

Make it in the Emirates (Arabic: اصنع في الإمارات) is an initiative by the Government of the United Arab Emirates to make and encourage companies to develop and manufacture products in the United Arab Emirates. The manufacturing strategy is considered as an extension of the 'Brand UAE' and was first unveiled in March 2021 by the country's then Abu Dhabi Crown Prince Sheikh Mohammed bin Zayed al-Nahyan and Dubai ruler Sheikh Mohammed bin Rashid al-Maktoum.[1] It is part of the 'Operation 300Bn' strategy that is altogether regulated and enforced by the nation's Ministry of Industry and Advanced Technology.

Make it in the Emirates
اصنع في الإمارات
FounderMohamed bin Zayed Al Nahyan
Mohammed bin Rashid Al Maktoum
Country United Arab Emirates
MinistryMinistry of Industry and Advanced Technology
Key peopleSultan Ahmed al-Jaber, Minister of Industry and Advanced Technology
Launched22 March 2021; 3 years ago (2021-03-22)
Qasr Al Watan
StatusActive
WebsiteMake it in the Emirates - MOIAT

The strategy was unveiled at Qasr al-Watan in Abu Dhabi on March 22, 2021, following the launch of 'Operation 300bn' in the presence of the-then Crown Prince of Abu Dhabi Sheikh Mohammed bin Zayed al-Nahyan and Dubai ruler Sheikh Mohammed bin Rashid al-Maktoum besides the Minister of Interior Sheikh Saif bin Zayed al-Nahyan, Minister of Presidential Affairs Sheikh Mansour bin Zayed and the Minister of Foreign Affairs Sheikh Abdullah bin Zayed al-Nahyan.[2]

The initiative was devised by the government following the adverse impact on the economy of the United Arab Emirates after the outbreak of the COVID-19 pandemic in the country and the realization of the importance of domestic production and manufacturing.[3] The initiative is expected to contribute significantly in the 'Operation 300bn', a ten-year strategy on increasing the industrial sector's contribution to the country's GDP from 133 billion dirhams to 300 billion dirhams by 2031.[4]

Objectives

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According to the official website of the Ministry of Industry and Advanced Technology, the strategy aims to attract industrialists, investors, innovators and entrepreneurs.[5]

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References

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  1. ^ Alrawi, Mustafa (2021-03-23). "How Operation 300bn and 'Make it in the Emirates' will turn the UAE into a manufacturing powerhouse". The National. Retrieved 2022-11-14.
  2. ^ Alrawi, Mustafa (2021-03-23). "UAE leaders launch plan to boost industrial sector to Dh300bn". The National. Retrieved 2022-11-14.
  3. ^ Khan, Sarmad (2022-06-21). "Make it in the Emirates: champion companies to transform UAE industry with $30bn of deals". The National. Retrieved 2022-11-14.
  4. ^ "'Make it in the Emirates' the future of manufacturing in the UAE". www.linkedin.com. Retrieved 2022-11-14.
  5. ^ "Make it in the Emirates - MOIAT". moiat.gov.ae. Retrieved 2022-11-14.